Most still get news from news­pa­pers and TV, not blogs

The Washington Times Weekly - - Front Page - By Jen­nifer Harper

Con­sumers are not quite ready to sur­ren­der their news­pa­pers or stop watch­ing the lo­cal news in fa­vor of Web logs and other emerg­ing in­for­ma­tion sources, a new poll says.

Re­searchers at the Univer­sity of South­ern Cal­i­for­nia found that 69 per­cent of Amer­i­cans rely on the lo­cal news­pa­per for in­for­ma­tion, and 74 per­cent tune to lo­cal TV news.

As for the much-bal­ly­hooed “new me­dia,” the re­searchers found that only 13 per­cent visit blogs. Less than 5 per­cent get their news through pod­casts or de­liv­ered through a cell phone.

“This heavy reliance [on news­pa­pers and TV] cuts across all gen­er­a­tions,” stated the sur­vey of 1,490 adults, plus 500 per­sons em­ployed in com­mu­ni­ca­tion fields.

“What’s clear is that con­sumers still rely heav­ily on tra­di­tional me­dia for the in­for­ma­tion they need to make pur­chas­ing de­ci­sions and to con­sider is­sues,” the sur­vey stated.

It also dis­cred­ited a few “me­dia

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