Most still get news from newspapers and TV, not blogs
Consumers are not quite ready to surrender their newspapers or stop watching the local news in favor of Web logs and other emerging information sources, a new poll says.
Researchers at the University of Southern California found that 69 percent of Americans rely on the local newspaper for information, and 74 percent tune to local TV news.
As for the much-ballyhooed “new media,” the researchers found that only 13 percent visit blogs. Less than 5 percent get their news through podcasts or delivered through a cell phone.
“This heavy reliance [on newspapers and TV] cuts across all generations,” stated the survey of 1,490 adults, plus 500 persons employed in communication fields.
“What’s clear is that consumers still rely heavily on traditional media for the information they need to make purchasing decisions and to consider issues,” the survey stated.
It also discredited a few “media