‘Macaca’ les­son

The Washington Times Weekly - - National -

JonHenke,the­blog­ger­who­joined Sen. Ge­orge Allen’s re-elec­tion cam­paign in Au­gust, in the wake of the “macaca” in­ci­dent, says it is im­por­tant for can­di­dates to rec­og­nize the im­por­tance of es­tab­lish­ing a blog pres­enceear­lyinthe­cam­paign­cy­cle.

Talk­ing about YouTube.com, the videoWeb­sitethat­spread­videoofthe Repub­li­can sen­a­tor’s ref­er­ence to a vol­un­teer for his Vir­ginia op­po­nent, Mr. Henke said, “If the bl­o­go­sphere rep­re­sents the de­moc­ra­ti­za­tion of news, then YouTube is the de­moc­ra­ti­za­tion of video.”

In an in­ter­view at Cam­paignLead­er­ship.comwith­Mat­tLewis,Mr. Henke ex­plained:

“Cam­paigns need to un­der­stand that a story is more pow­er­ful than a statis­tic, and a nar­ra­tive more pow­er­ful than a story. Sim­i­larly, a pic­ture is more pow­er­ful than a story and a video more pow­er­ful than a pic­ture. The prob­lem (and op­por­tu­nity) for cam­paigns is not sim­ply that they will be sub­jected to more scru­tiny. That’s been true for a long time. The prob­lem (and op­por­tu­nity) is that peo­ple now have ac­cess to vis­ual re­in­force­ment of the sta­tis­tics, sto­ries and nar­ra­tives.

“That’swhyit’ssoim­por­tant­totell the sto­ries and de­velop the nar­ra­tivesearly.The‘macaca’in­ci­dent­was a big story be­cause the left had spent many months try­ing to tell a story about Ge­orge Allen, while the Allen cam­paign es­sen­tially ig­nored it.”

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