JonHenke,thebloggerwhojoined Sen. George Allen’s re-election campaign in August, in the wake of the “macaca” incident, says it is important for candidates to recognize the importance of establishing a blog presenceearlyinthecampaigncycle.
Talking about YouTube.com, the videoWebsitethatspreadvideoofthe Republican senator’s reference to a volunteer for his Virginia opponent, Mr. Henke said, “If the blogosphere represents the democratization of news, then YouTube is the democratization of video.”
In an interview at CampaignLeadership.comwithMattLewis,Mr. Henke explained:
“Campaigns need to understand that a story is more powerful than a statistic, and a narrative more powerful than a story. Similarly, a picture is more powerful than a story and a video more powerful than a picture. The problem (and opportunity) for campaigns is not simply that they will be subjected to more scrutiny. That’s been true for a long time. The problem (and opportunity) is that people now have access to visual reinforcement of the statistics, stories and narratives.
“That’swhyit’ssoimportanttotell the stories and develop the narrativesearly.The‘macaca’incidentwas a big story because the left had spent many months trying to tell a story about George Allen, while the Allen campaign essentially ignored it.”