Straw poll showing revives Huckabee bid
Mike Huckabee parlayed a Southern governor’s folksy charm, four outstanding debate performances and a populist economic message that sets him apart from the rest of the Republican presidential field into a second-place finish in this month’s Iowa presidential straw poll.
Now he hopes he can take the leap from also-ran to first-tier contender — and his campaign says they are already seeing the turn. He said his straw-poll showing translated into more than 1,000 new online donors in three days, and he has added fundraisers in 16 states over the next three months, trying to help his campaign finances catch up with his campaign message.
“There’s a new life in our campaign,” Mr. Huckabee, who served 10 years as Arkansas governor, told reporters on Aug. 16.
That Mr. Huckabee has a knack for connecting with voters is obvious, but Rich Thau, a campaign communications consultant who is conducting focus groups on the debates, has measured it and says Mr. Huckabee was literally off the chart in one of his answers in the Aug. 11-12 weekend debate.
Mr. Thau does dial-testing, in which voters constantly rate performances by turning a dial to indicate their approval of what a candidate is saying. He posts his results on his Web site, www.messagejury.com, and he says in the debate, voters scored Mr. Huckabee’s blunt “Let’s get it done” answer on energy independence at a 98 out of 100, putting it in the realm of “motherhood and apple pie.”
“He has yet to deliver a dud response in any of the four GOP debates,” Mr. Thau said calling him the Ted Williams of the debates for combining consistency with his ability to hit a home run. “Huckabee has that ability to bring the entire issue down to a single sentence where people go, ‘Yeah, that makes sense to me.’ ”
Focus-group participants say Mr. Huckabee is “very genuine, they say he’s very well-spoken. He has a good sense of humor and is witty,” Mr. Thau said. “He is excellent in framing his answers and putting all of his answers in some sort of values-based frame, and it doesn’t matter the issue — he almost always says why it matters.”
On the campaign trail before the straw poll, Mr. Huckabee fired off one-liners to big and small audiences alike, used self-deprecation freely, and as a staunch prolife advocate even managed to find common ground with a pro-choice voter who attended his town hall in Spencer, Iowa.
After a back-and-forth, the woman told Mr. Huckabee that while she wasn’t swayed, she was impressed with how well he justified himself: “I really appreciate that you can describe that.”
Mr. Huckabee, who says he was brought up in a household where next month’s rent was never guaranteed, also sets himself apart from the field with a clear populist message that even some Democratic strategists are starting to note as a potent political force.
“When I hear the headlines the economy is doing great, I know it is, from a macro sense,” Mr. Huckabee said. “But if you go out and talk with people who work on the floors of factories or you talk to waitresses who are doing their second job, and schoolteachers who have to work an extra job, you don’t hear quite the confidence about how great the economy’s doing.”
“That’s a sensitivity that a president better have, because there are a whole lot of people out there like that,” he said.