“Going green” is only of moderate concern to consumers, according to a Yankelovich survey released Aug. 13. Only one-third feel much more concerned about environmental issues, while just 22 percent feel they can make a difference.
“Consumers are not drinking the Kool-Aid when it comes to green,” said J. Walker Smith, president of Yankelovich.
“Take Al Gore’s book, ‘An Inconvenient Truth.’ Even though it received widespread acclaim from media and scientists alike, 82 percent of consumers neither saw the film nor read it,” Mr. Smith said. “Only 7 percent believe Gore’s ‘myth’ that it’s already too late to do something about climate change.”
The survey of 2,763 adults was conducted April 25 through May 7.