Green­horn Gore

The Washington Times Weekly - - National -

“Go­ing green” is only of mod­er­ate con­cern to con­sumers, ac­cord­ing to a Yankelovich sur­vey re­leased Aug. 13. Only one-third feel much more con­cerned about en­vi­ron­men­tal is­sues, while just 22 per­cent feel they can make a dif­fer­ence.

“Con­sumers are not drink­ing the Kool-Aid when it comes to green,” said J. Walker Smith, pres­i­dent of Yankelovich.

“Take Al Gore’s book, ‘An In­con­ve­nient Truth.’ Even though it re­ceived wide­spread ac­claim from me­dia and sci­en­tists alike, 82 per­cent of con­sumers nei­ther saw the film nor read it,” Mr. Smith said. “Only 7 per­cent be­lieve Gore’s ‘myth’ that it’s al­ready too late to do some­thing about cli­mate change.”

The sur­vey of 2,763 adults was con­ducted April 25 through May 7.

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