Paul breaks single-day online fundraising record with $4 million-plus haul
Ron Paul on Nov. 5 shattered the single-day record for online presidential campaign fundraising, raising more than $4 million and leaving him well-positioned to meet his $12 million goal for the last three months of 2007.
The push developed from Mr. Paul’s grass-roots supporters, who called for a “mass donation day.” Donors followed, with more than 35,000 contributing by 10 p.m., giving Mr. Paul a huge financial boost as he looks to expand his devoted Internet following to traditional voters.
With the Texas Republican attracting a die-hard following but polling in single digits in national surveys, the campaign said the $12 million will pay for the ads it needs to boost Mr. Paul’s name identification and win over traditional voters in Iowa, New Hampshire, Nevada and South Carolina.
“I’ve always said that we’ll spend $1 for every $5 the opponent raises. For us, it’s going to take the $12 million to be victorious in those states, and mainly that’s radio and television, there’s no secret there,” said Kent Snyder, the campaign chairman.
Mr. Paul started the day with $2.77 million raised for the quarter, which began Oct. 1. As of midnight he had raised $7.11 million, crossing the $4.3 million mark for the day, according to the running tote board on his campaign Web site.
Democrat Howard Dean pioneered toteboard-style Internet fundraising in 2004, although the online one-day record belonged to Democratic Sen. John Kerry, who raised $2.7 million two days after the 2004 Super Tuesday primaries.
Sen. John McCain held the Republican record with $1 million raised after the 2000 New Hampshire primary.
Mr. Kerry’s success came after he had all but sewn up the Democratic nomination, while Mr. McCain’s big day came after his New Hampshire win.
Mr. Paul’s new record came about because his supporters wanted it. Mr. Snyder said all the campaign did was make the decision to get out of the way.
“Central planning doesn’t work, and there’s no way these sorts of things can be done by central command,” he said. “Literally months ago, I decided the worst mistake we could make as a campaign is to get in the way and control the initiative people are taking.”
Mr. Paul’s $5.3 million thirdquarter take, his lean campaign and his $5.4 million cash on hand as of Sept. 30 already had boosted his prospects.
On the other side of the ledger is former Arkansas Republican Gov. Mike Huckabee, whose polling outstrips his fundraising.
Although he has broken into double digits in national polling and in some early-voting states, his best fundraising quarter so far is $1 million.
And Mr. Huckabee’s goal for all of November is $2.1 million. On his Web site on Nov. 5, he repor ted a total of $119,034.18 raised toward that goal.