Sprint­ing home

The Washington Times Weekly - - National -

When he was not busy this year ad­vis­ing pres­i­den­tial can­di­dates or con­duct­ing po­lit­i­cal polls, Frank Luntz au­thored the best-sell­ing book “Words That Work: It’s Not What You Say, It’s What Peo­ple Hear.”

In­deed, Amer­i­cans are see­ing and hear­ing a lot from Mr. Luntz th­ese pre-pri­mary elec­tion days, in­clud­ing pass­ing out per­for­mance grades to the var­i­ous White House wannabes fol­low­ing the pres­i­den­tial de­bates.

It’s not been un­com­mon for the Wash­ing­ton word­smith to pass along com­mu­ni­ca­tion ad­vice to a sit­ting com­man­der in chief, ei­ther. But now it ap­pears Mr. Luntz, who last we knew was a reg­is­tered Repub­li­can, has given up on Pres­i­dent Bush.

“I don’t want to be on your White House list any­more,” Mr. Luntz wrote to Bush White House of­fi­cial Scott R. Aro­geti on Nov. 2, af­ter he had re­ceived a text copy of the pres­i­dent’s speech on fight­ing global ter­ror­ism to the Her­itage Foun­da­tion. “This is my third at­tempt to get my name re­moved. And if the lan­guage be­low is any in­di­ca­tion, there are a lot of peo­ple who feel like me. This is how you open a speech on global ter­ror — with a pa­thetic joke?”

Mr. Luntz ap­par­ently thought Mr. Bush was a bit too jovial when he be­gan his re­marks: “Thanks for the kind in­tro­duc­tion. I’m look­ing for­ward to work­ing with you for the next 14 months — but you bet­ter put on your run­ning shoes, be­cause my spir­its are high, my en­ergy level is good and I’m sprint­ing to the fin­ish line.”

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