When he was not busy this year advising presidential candidates or conducting political polls, Frank Luntz authored the best-selling book “Words That Work: It’s Not What You Say, It’s What People Hear.”
Indeed, Americans are seeing and hearing a lot from Mr. Luntz these pre-primary election days, including passing out performance grades to the various White House wannabes following the presidential debates.
It’s not been uncommon for the Washington wordsmith to pass along communication advice to a sitting commander in chief, either. But now it appears Mr. Luntz, who last we knew was a registered Republican, has given up on President Bush.
“I don’t want to be on your White House list anymore,” Mr. Luntz wrote to Bush White House official Scott R. Arogeti on Nov. 2, after he had received a text copy of the president’s speech on fighting global terrorism to the Heritage Foundation. “This is my third attempt to get my name removed. And if the language below is any indication, there are a lot of people who feel like me. This is how you open a speech on global terror — with a pathetic joke?”
Mr. Luntz apparently thought Mr. Bush was a bit too jovial when he began his remarks: “Thanks for the kind introduction. I’m looking forward to working with you for the next 14 months — but you better put on your running shoes, because my spirits are high, my energy level is good and I’m sprinting to the finish line.”