The de­pres­sion era

The Washington Times Weekly - - National -

Blog­gers haven’t had such fun since one of their own kind re­vealed that Sen. Barack Obama thought Amer­ica’s blue-col­lar class was “bit­ter” — thus launch­ing a ker­fuf­fle of epic pro­por­tions.

The sharp-eyed un­knowns are at it again.

“The change you de­serve,” — a snappy slo­gan newly adopted by the Na­tional Repub­li­can Con­gres­sional Com­mit­tee — is ac­tu­ally a trade­marked phrase used to mar­ket Ef­fexor, an anti-de­pres­sant made by phar­ma­ceu­ti­cal gi­ant Wyeth. This snip­pet of em­bar­rass­ment was chron­i­cled May 13 by Sally Jo Soren­son, a blog­ger in rural Min­nesota.

“We were alarmed by the slo­gan for the mi­nor­ity cau­cus’s re brand­ing cam­paign, for it di­rectly — though prob­a­bly in­ad­ver­tently — ad­dresses the de­pressed op­por­tu­ni­ties House Repub­li­cans might be feel­ing of late,” Ms. Soren­son wrote.

Within hours, her tid­bit was picked up and am­pli­fied by Com­edy Cen­tral’s “The Daily Show,” the Huff­in­g­ton Post and the New York Times, among oth­ers.

“Turns out that slo­gan is also used to mar­ket an an­tide­pres­sant, which Democrats quickly lam­pooned as re­flect­ing the Repub­li­can mood at the mo­ment,” the Times said.

“Jeep­ers. What can start with an old heifer nib­bling her way through her morn­ing read­ing?” Ms. Soren­son asked.

Agence France-Presse / Getty Images

Con­spir­acy up­date: Terry McAuliffe, Sen. Hil­lary Rod­ham Clin­ton’s pres­i­den­tial cam­paign chair­man, said May 13 that 90 per­cent of the main­stream me­dia are “in the tank” for her Demo­cratic ri­val.

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