TOOLS NOT TOYS
Uh-oh. What with Weinergate and all, the American Society of News Editors pines to control the tweeting, blogging, Facebooking hordes of journalists who can be at their best or worst when running rampant online. The organization, which represents the nation’s newspapers and journalism schools, has issued a “best practices” guide for press use of social media.
The group’s 10 edicts: “Traditional ethics rules still apply online. Assume everything you write online will become public. Use social media to engage with readers, but professionally. Break news on your website, not on Twitter. Beware of perceptions. Independently authenticate anything found on a social networking site. Always identify yourself as a journalist. Social networks are tools not toys. Be transparent and admit when you’re wrong online. Keep internal deliberations confidential.”