Bros and hos: Oba­macare’s bread and cir­cuses

The Washington Times Weekly - - Commentary - By Michelle Malkin

Lib­eral mar­ket­ing gu­rus here in Colorado are mas­ters of Oba­macare dis­trac­tion. While cus­tomers strug­gle to ap­ply through the still-bro­ken health insurance ex­change and con­sumers grap­ple with can­cel­la­tion notices, th­ese hip­ster ad de­sign­ers are par­ty­ing it up. Who cares about the insurance mar­ket melt­down? They’ve got keg stands and one-night stands!

The “Got Insurance?” cam­paign is the lame brain­child of two “pro­gres­sive” out­fits with du­bi­ous non­profit sta­tus: Pro­gressNow and the Colorado Con­sumer Health Ini­tia­tive. Their pre­vi­ous claim to fame: a “Thanks, Oba­macare” so­cial me­dia move­ment to pro­pa­gan­dize praise and grat­i­tude for the fed­eral man­date.

Mod­eled af­ter the “Got Milk?” ads, the lat­est print and web pro­mos pan­der to young peo­ple with pop-cul­ture memes and en­ti­tle­ment-friendly ap­peals. The dumbed-down web­site ad­dress: doy­ougotin­sur­ance.com. Last month, while fed­eral and state Oba­macare ex­change sites 404’ed, the Colorado mar­ket­ing buf­foons LOL’ed. Their “Bro­surance” ads fea­tured frat boys with red solo cups guz­zling beer, play­ing golf and cel­e­brat­ing gov­ern­ment with a “Thanks, Oba­macare!” smile.

Pro­gressNow’s Alan Franklin boasted about his cov­er­age. Me­dia cov­er­age, that is: “Within the first few weeks, ‘Bro­surance’ has been fea­tured by The Wall Street Jour­nal, The At­lantic, CNN, MSNBC, Co­nan O’Brien, Bill Ma­her and Roll Call, as well as the front page of Buz­zfeed and Jezebel, just to name a few. Just in the first 24 hours of the cam­paign’s launch alone, #Bro­surance was men­tioned more than six mil­lion times on Twit­ter, and #GotIn­sur­ance more than 1.7 mil­lion times. Yes. The ads went vi­ral.” Pri­or­i­ties.

On Tues­day, the groups launched phase two of their Oba­macare bread and cir­cuses. Aimed at young women, the ads show party gals with shot glasses lined up on a ski; “Hey, Girl” gags in­volv­ing a cutout of ac­tor Ryan Gosling; and the San­dra Fluke-in­spired promo fea­tur­ing birth con­trol-wield­ing “Susie” and her “hot to trot” date, Nate. The cap­tion reads:

“Let’s Get Phys­i­cal. OMG, he’s hot! Let’s hope he’s as easy to get as this birth con­trol. My health insurance cov­ers the pill, which means all I have to worry about is get­ting him be­tween the cov­ers. I got insurance. Now you can, too.” It’s bad enough that th­ese idioc­racy-tar­geted ads re­duce young peo­ple to per­pet­u­ally par­ty­ing booz­ers and traf­fic-bait boobs. But what’s truly toxic is the ad cam­paign’s cyn­i­cal feint to draw at­ten­tion away from Oba­macare’s un­de­ni­able harm to re­spon­si­ble young peo­ple. Bro­surance and Ho­surance are tri­fling dis­trac­tions from the fed­eral law’s No­surance con­se­quences. In­sur­ers started drop­ping child-only plans in Colorado, Cal­i­for­nia, Ohio and Missouri in 2010 thanks to Oba­macarein­duced pre­mium in­creases. Col­leges across the coun­try have can­celed low-cost plans for stu­dents be­cause of Oba­macare rules. Thanks to the Oba­macare man­date, young, healthy Amer­i­cans face higher insurance premi­ums, de­creased work hours and per­verse in­cen­tives to en­roll in Med­i­caid in­stead of re­main­ing in­de­pen­dent and off the dole.

Mean­while back in Colorado, the state Di­vi­sion of Insurance re­ports that 250,000 peo­ple here have lost their insurance poli­cies in the past few months. And while the “bros and hos” cir­cus mas­ters urge young peo­ple to sign up “eas­ily” on the state ex­change, the over­seers of the $200 mil­lion pro­gram are singing a dif­fer­ent tune. Last week, IT ex­pert and Colorado health insurance ex­change board mem­ber Nathan Wilkes blasted the process as “painful,” “odi­ous” and “em­bar­rass­ing.”

That’s an apt de­scrip­tion of the ru­inous poli­cies, clown im­ple­men­ta­tion and mo­ronic mar­ket­ing of all as­pects of Oba­macare. Sober up, young Amer­ica. The “Af­ford­able Care Act” is the pro­gres­sives’ wealth re­dis­tri­bu­tion party from hell — and you’re pay­ing for it.

Michelle Malkin is the au­thor of “Cul­ture of Cor­rup­tion: Obama and his Team of Tax Cheats, Crooks and Cronies.” Her e-mail ad­dress is malk­in­blog@gmail. com.

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