The Washington Times Weekly - - Politics -

“Is manic-de­pres­sive freak­ing out a good mar­ket­ing strat­egy for the Democrats? The Demo­cratic Con­gres­sional Cam­paign Com­mit­tee seems to think the way to en­er­gize its base is to act des­per­ate,” says Si­mon Du­menco, an Ad Age me­dia an­a­lyst who points out that the Dems fa­vor ex­citable lan­guage like “jaw-drop­ping,” “all hope is lost” and “whoa,” among other things.

“They come fast and fu­ri­ous. On a sin­gle re­cent day, for in­stance, I got three emails — one each from Nancy Pelosi, Democrats 2014 and Demo­cratic head­quar­ters — with the sub­ject lines ‘doomed,’ ‘heart-wrench­ing de­feat’ and ‘throw in the towel,’” Mr. Du­menco ob­serves.

“The net ef­fect is a po­lit­i­cal party that seems to be hav­ing an ab­so­lute melt­down. I’m sorry, does that sound judg­men­tal? Well, for the record, Nancy Pelosi emailed me on March 30 and her sub­ject line was “ab­so­lute melt­down,” he says. “Re­ally, all I want is some clar­ity on the Democrats’ ap­par­ent re­brand­ing-in-progress — from the ‘hope and change’ party to the ‘kiss any hope good­bye’ party.”

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