HYSTERIA IS LOUSY STRATEGY
“Is manic-depressive freaking out a good marketing strategy for the Democrats? The Democratic Congressional Campaign Committee seems to think the way to energize its base is to act desperate,” says Simon Dumenco, an Ad Age media analyst who points out that the Dems favor excitable language like “jaw-dropping,” “all hope is lost” and “whoa,” among other things.
“They come fast and furious. On a single recent day, for instance, I got three emails — one each from Nancy Pelosi, Democrats 2014 and Democratic headquarters — with the subject lines ‘doomed,’ ‘heart-wrenching defeat’ and ‘throw in the towel,’” Mr. Dumenco observes.
“The net effect is a political party that seems to be having an absolute meltdown. I’m sorry, does that sound judgmental? Well, for the record, Nancy Pelosi emailed me on March 30 and her subject line was “absolute meltdown,” he says. “Really, all I want is some clarity on the Democrats’ apparent rebranding-in-progress — from the ‘hope and change’ party to the ‘kiss any hope goodbye’ party.”