The Washington Times Weekly - - Politics - BY JEN­NIFER HARPER

In the age of brand­ing, he U.S. mil­i­tary and the fed­eral gov­ern­ment are very care­ful when it comes to nam­ing weapons, con­flicts, agen­cies, op­er­a­tions. In Au­gust, the press started won­der­ing: Why wasn’t there some evoca­tive name for the on­go­ing con­flict with the Is­lamic State? There was no, say, Op­er­a­tion Quell or Desert De­grader sud­denly be­ing bandied about at the Pen­tagon.

“This is so far not a named op­er­a­tion,” U.S. Army Col. Steve War­ren told per­sis­tent re­porters at the time, adding,” I don’t know, frankly, why we de­cide to name things. That’s a good ques­tion.”

he sug­gested maybe crowd sourc­ing was the an­swer. It isn’t, but mov­ing right along, some­one has an ex­pla­na­tion for the name­less­ness.

Here’s how you can tell Barack Obama’s ‘war’ on ISIS is merely a po­lit­i­cal salve to get him through the Nov. 4 midterm elec­tions: The mil­i­tary cam­paign ‘to de­grade and de­stroy’ ISIS has no stir­ring name. No Op­er­a­tion En­dur­ing Free­dom la­bel. No all-time clas­sic Desert Storm,” says An­drew Mal­colm, an In­vestors Business Daily colum­nist.

“It might seem like a small PR mat­ter, which it also is. But op­er­a­tional names go in mil­i­tary records and his­tory books, on mil­i­tary rib­bons and, most im­por­tantly, on spe­cific con­gres­sional bud­get re­quests,” Mr. Mal­com con­tin­ues.

“Right now, there is no spe­cific bud­get re­quest for Obama’s promised long-term ef­fort to ‘de­grade and de­stroy’ ISIS. A tell-tale sign. Given Obama’s record on ve­rac­ity, this would seem to in­di­cate ‘long-term’ in his mind means at least through Nov. 5. a very far-fetched sce­nario but it’s not go­ing to stop peo­ple from buy­ing them. A suit won’t have much use other than as a Hal­loween cos­tume,” Dr. Amesh Adalja, a Univer­sity of Pitts­burgh in­fec­tious dis­ease spe­cial­ist, tells The Guardian. bor­der, and that Home­land Sec­re­tary Janet Napoli­tano con­firmed the phe­nom­ena. The anal­y­sis stated that the U.S. Bor­der Pa­trol “reg­u­larly ap­pre­hends aliens from the 35 ‘spe­cial in­ter­est coun­tries’ des­ig­nated by our in­tel­li­gence com­mu­nity as coun­tries that could ex­port in­di­vid­u­als that could bring harm to our coun­try in the way of ter­ror­ism.”

Hey Katie. Ready?

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