Attention, political strategists: Video gamers are now a voting bloc, and ready to show up at the polls in droves. So says a first-of-its-kind survey, which finds that 80 percent of gamers say they plan to vote.
“One hundred million gamers will vote next year. Gamers are engaged, informed and hold strong opinions on critical issues,” insists Michael D. Gallagher, president of the Entertainment Software Association, the trade group which conducted the poll of 4,100 gamers.
Almost half of the gamer voters — 48 percent — are conservatives, and 38 percent are liberals; by party breakdown, 38 percent said they are Republicans or tea partyers, 38 percent are Democrats, while 24 percent are independents. “They’re smart, concerned, and they vote,” declared Michael Steele, former chairman of the Republican National Committee.