TRUMP, CLINTON COULD LEARN FROM IKE
Many political campaigns have turned into datadriven enterprises that often compromise the cachet of the candidate, lost among shifting increments of poll numbers and micro-targeting. Should voter favorability prove elusive, strategists might consider a return to 1954 for practical insight. Witness President Dwight D. Eisenhower, who enjoyed a “soaring” 68 percent job approval nationwide, and throughout his two terms. How did he do that?
“American saw what they liked in Ike,” reports Gallup analyst Lydia Saad, who dug into the vaults of the venerable pollster to retrieve Eisenhower’s actual poll numbers.
“He was the type of leader onto whom Americans could project their own views. When asked if Eisenhower was more of a liberal or a conservative, 54 percent of selfdescribed liberals said he was a liberal, while 71 percent of self-described conservatives saw him as a conservative,” says Ms. Saad.
Poll founder George Gallup himself wrote that the pattern was “a politically significant key to President Eisenhower’s great popularity among the nation’s voters.” The president appeared to embrace those liberal and conservative ideas which could shore up and unify the nation. The result?
“He remained politically ambidextrous even while serving as a popular Republican president, maintaining solidly positive approval ratings throughout his two-term presidency,” Ms. Saad observes.
The Associated Press, incidentally, is now offering “Dwight D. Eisenhower: An Associated Press” — an e-book available for $5 on Amazon, Nook and other sites. It is a reissue of a biography written in 1969 by Relman Morin, a Pulitzer Prize winning AP writer who noted that the 34th president “possessed an ability to communicate with the American people in a remarkable way. They saw in him a man of sincerity and instructive good will, and they trusted him implicitly.” swirling around Hillary Clinton. Think Benghazi, Clinton Foundation, email scandals, etc.”
“Indeed, it’s a courtesy reserved for both Clintons, going back to the very beginning of their national careers. Think: Whitewater, Filegate, Troopergate, Kathleen Willey, Paula Jones, and the rape of Juanita Broaddrick, to name but a few unsolved mysteries because no one in the press wanted to investigate them,” Mr. Bozell continued. “When the media begin to ask serious questions of Hillary Clinton, then and only then will they have the right to pass judgment on Donald Trump.” the thought of a newly elected president who has been indicted but whose trial would have to be put off until after she left office since presidents can only be removed through impeachment,“says Mr. Coombs.