THIRD PARTY STRATEGY
Republicans and Democrats continue to grapple with one another — even as internal squabbles within the two major parties erupt on a regular basis. It presents a most unattractive picture to many Americans who are convinced that the partisan bickering and cranky infighting is counterproductive and downright petty.
This phenomenon is not lost on the nation’s industrious third parties, who are polishing their messages and cultivating ways to attract disenchanted voters from both sides of the aisle. Narratives for both the Libertarian Party and the Green Party have gone beyond outsider outreach or quiet asides to focused intent: They want conventional news coverage, more buzz, and new followers.
Among other things, the Libertarian Party has a clever new logo and motto — “all of your freedoms, all of the time” — and is hiring a full-time press spokesperson to wrangle the media. They’re working on a formal history of the movement and actively recruiting candidates for local and state offices. The party is also tracking — one by one — those elected officials who are turning Libertarian, most recently in New Hampshire and Nebraska.
Meanwhile, the Green Party is launching what they call a “bold new plan, a new way to communicate our message.” Behold, it’s “Green Stream,” a dedicated Facebook Live channel complete with a production staff intent on recruiting new followers.
“The revolution will be livestreamed. Peace, ecology, democracy, social justice,” the organizers note. “The name of the game in today’s radically different political world is establishing and controlling the narrative. Building our media infrastructure is no longer just a good idea, it’s a necessity.” POLL DU JOUR
51 percent of U.S. voters have a favorable impression of first lady Melania Trump; 82 percent of Republicans, 43 percent of independents and 26 percent of Democrats agree.
47 percent of voters overall have a favorable view of President Trump; 88 percent of Republicans, 45 percent of independents and 10 percent of Democrats agree.
40 percent overall have a favorable view of Hillary Clinton; 6 percent of Republicans, 26 percent of independents and 76 percent of Democrats agree.
37 percent overall have a favorable view of House Speaker Paul D. Ryan; 66 percent of Republicans, 33 percent of independents and 12 percent of Democrats agree.
33 percent overall have a favorable view of House Minority Leader Nancy Pelosi; 9 percent of Republicans, 24 percent of independents and 58 percent of Democrats agree.
Source: A Fox News poll of 1,017 registered U.S. voters conducted June 25-27 and released Friday.
Follow Jennifer Harper on Twitter at @HarperBulletin