THIRD PARTY STRAT­EGY

The Washington Times Weekly - - Politics -

Repub­li­cans and Democrats con­tinue to grap­ple with one an­other — even as in­ter­nal squab­bles within the two ma­jor par­ties erupt on a reg­u­lar ba­sis. It presents a most unattrac­tive pic­ture to many Amer­i­cans who are con­vinced that the par­ti­san bick­er­ing and cranky in­fight­ing is coun­ter­pro­duc­tive and down­right petty.

This phe­nom­e­non is not lost on the na­tion’s in­dus­tri­ous third par­ties, who are polishing their mes­sages and cul­ti­vat­ing ways to at­tract dis­en­chanted vot­ers from both sides of the aisle. Nar­ra­tives for both the Lib­er­tar­ian Party and the Green Party have gone be­yond out­sider out­reach or quiet asides to fo­cused in­tent: They want con­ven­tional news cov­er­age, more buzz, and new fol­low­ers.

Among other things, the Lib­er­tar­ian Party has a clever new logo and motto — “all of your free­doms, all of the time” — and is hir­ing a full-time press spokesper­son to wran­gle the me­dia. They’re work­ing on a for­mal his­tory of the move­ment and ac­tively re­cruit­ing can­di­dates for lo­cal and state of­fices. The party is also track­ing — one by one — those elected of­fi­cials who are turn­ing Lib­er­tar­ian, most re­cently in New Hamp­shire and Ne­braska.

Mean­while, the Green Party is launch­ing what they call a “bold new plan, a new way to com­mu­ni­cate our mes­sage.” Be­hold, it’s “Green Stream,” a ded­i­cated Face­book Live chan­nel com­plete with a pro­duc­tion staff in­tent on re­cruit­ing new fol­low­ers.

“The rev­o­lu­tion will be livestreamed. Peace, ecol­ogy, democ­racy, so­cial jus­tice,” the or­ga­niz­ers note. “The name of the game in to­day’s rad­i­cally dif­fer­ent po­lit­i­cal world is estab­lish­ing and con­trol­ling the nar­ra­tive. Build­ing our me­dia in­fra­struc­ture is no longer just a good idea, it’s a ne­ces­sity.” POLL DU JOUR

51 per­cent of U.S. vot­ers have a fa­vor­able im­pres­sion of first lady Me­la­nia Trump; 82 per­cent of Repub­li­cans, 43 per­cent of in­de­pen­dents and 26 per­cent of Democrats agree.

47 per­cent of vot­ers over­all have a fa­vor­able view of Pres­i­dent Trump; 88 per­cent of Repub­li­cans, 45 per­cent of in­de­pen­dents and 10 per­cent of Democrats agree.

40 per­cent over­all have a fa­vor­able view of Hil­lary Clin­ton; 6 per­cent of Repub­li­cans, 26 per­cent of in­de­pen­dents and 76 per­cent of Democrats agree.

37 per­cent over­all have a fa­vor­able view of House Speaker Paul D. Ryan; 66 per­cent of Repub­li­cans, 33 per­cent of in­de­pen­dents and 12 per­cent of Democrats agree.

33 per­cent over­all have a fa­vor­able view of House Mi­nor­ity Leader Nancy Pelosi; 9 per­cent of Repub­li­cans, 24 per­cent of in­de­pen­dents and 58 per­cent of Democrats agree.

Source: A Fox News poll of 1,017 reg­is­tered U.S. vot­ers con­ducted June 25-27 and re­leased Fri­day.

Fol­low Jen­nifer Harper on Twit­ter at @HarperBul­letin

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