SCREEN TEST: CLEAN IT UP

The Washington Times Weekly - - Politics -

A lot of Amer­i­cans are tired of hear­ing the f-bomb and other oaths ut­tered in fea­ture films. The pro­duc­ers of such fare, in fact, risk los­ing au­di­ences over it. So says a new Har­ris Poll, which has caught the at­ten­tion of the in­dus­try it­self.

“Us­ing ‘Je­sus Christ’ to swear is the big­gest of­fense, with 33 per­cent of the gen­eral pub­lic say­ing they’d be less likely to see a movie if they knew be­fore­hand of that par­tic­u­lar piece of di­a­logue. ‘God­dam’ was sec­ond at 32 per­cent and ‘f---’ was third with 31 per­cent,” writes Hol­ly­wood Re­porter cor­re­spon­dent Paul Bond.

“Repub­li­cans are turned off by swear­ing more so than are Democrats, and it’s not even close. ‘F---,’ for ex­am­ple, will re­pel 45 per­cent of Repub­li­can movie­go­ers and only 25 per­cent of Democrats,” he notes. “The sur­vey found that evan­gel­i­cal Chris­tians have the big­gest prob­lem with swear­ing, with 90 per­cent say­ing they might avoid a film us­ing ‘Je­sus Christ’ to swear.”

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