SCREEN TEST: CLEAN IT UP
A lot of Americans are tired of hearing the f-bomb and other oaths uttered in feature films. The producers of such fare, in fact, risk losing audiences over it. So says a new Harris Poll, which has caught the attention of the industry itself.
“Using ‘Jesus Christ’ to swear is the biggest offense, with 33 percent of the general public saying they’d be less likely to see a movie if they knew beforehand of that particular piece of dialogue. ‘Goddam’ was second at 32 percent and ‘f---’ was third with 31 percent,” writes Hollywood Reporter correspondent Paul Bond.
“Republicans are turned off by swearing more so than are Democrats, and it’s not even close. ‘F---,’ for example, will repel 45 percent of Republican moviegoers and only 25 percent of Democrats,” he notes. “The survey found that evangelical Christians have the biggest problem with swearing, with 90 percent saying they might avoid a film using ‘Jesus Christ’ to swear.”