Natalie Egle­ston

The Willow Grove Guide - - OPINION -

Natalie Egle­ston. 48, of Ard­more, Pa., and re­cently of San Fran­cisco, Calif., died in a tragic ski­ing ac­ci­dent in Aspen, Colo., on Feb. 4, 2013.

Natalie grad­u­ated from Ger­man­town Academy in Fort Washington, Pa., and re­ceived a BS in busi­ness man­age­ment and mar­ket­ing from Cor­nell Univer­sity in Ithaca, N.v.

She spent the first 10 years of her ca­reer in New vork City in the bank­ing in­dus­try, much of it fo­cused on re­tail and ap­parel. At Me­diaOne Group in Den­ver and as a Gen­eral Part­ner at Al­legis Cap­i­tal in San Fran­cisco, she spent the next eight years in­vest­ing and strate­gi­cally part­ner­ing with emerg­ing me­dia and broad­band tech­nol­ogy com­pa­nies. Dur­ing her seven years at Pre­mier Re­tail Net­works (now Iw-ON Me­dia) she rose to the po­si­tion of chief strat­egy of­fi­cer and was re­cently named pres­i­dent of their in­doorDIRECT Js Ser­vices, a com­pany that spe­cial­izes in en­ter­tain­ment net­works for restau­rants. She was well known as a pioneer in the dig­i­tal out-of-home in­dus­try, launch­ing and grow­ing sev­eral ad-based net­works in many ma­jor re­tail­ers across the coun­try in­clud­ing Wal-mart, Costco, Tar­get, Home De­pot and McDon­ald’s. She over­saw place-based me­dia net­works in 8,550+ re­tail lo­ca­tions reach­ing more than 181 mil­lion com­mer­cial view­ers each month.

Natalie was an avid skier who started at a young age and en­joyed ski­ing with her fam­ily at their va­ca­tion home in ser­mont dur­ing her teenage years. Her love of ski­ing brought her to­gether with her part­ner, Ron, who shared the same pas­sion. In ad­di­tion to ski­ing, she was very ac­tive and en­joyed ten­nis, bik­ing, camp­ing, danc­ing, world­wide travel and pho­tog­ra­phy. She loved fash­ion and, as many know, kept her mother and sis­ter well dressed. As an ac­com­plished cook, she took great pride in throw­ing en­gag­ing and fab­u­lous din­ner par­ties. Most im­por­tantly, she had an in­fec­tious spirit and gen­er­ous heart, al­ways will­ing to help col­leagues bet­ter their ca­reers and never hes­i­tat­ing to share thought­ful gifts with her friends and fam­ily. She had re­cently moved back to the Philadel­phia area to be closer to Ron and her fam­ily.

In ad­di­tion to her mother and step-fa­ther, Mr. and Mrs. Richard McA­dams Sr. (Gwen), and her fa­ther and step-mother, Mr. and Mrs. Roger Egle­ston (Louisa), she is sur­vived by her sis­ter and broth­erin-law, Mr. and Mrs. Wil­liam Gra­ham (Julie); her brother, Brian Egle­ston; and her lov­ing part­ner, Ron hon­sza. Natalie is also sur­vived by her step-sis­ters, June Cameron, Lau­reen Le­tizio and Mon­ica Caf­frey; her step­broth­ers, Richard McA­dams Jr., Michael McA­dams, Wil­liam Moffly and David Moffly; her un­cle, Dou­glas Whit­nell; and her aunt and un­cle, Mr. and Mrs. Michael Rogers (Judy). She will be sadly missed by her fam­ily and friends.

Fam­ily and friends were in­vited to Natalie’s life cel­e­bra­tion, Tues­day, Feb. 12, from 6 to 8 p.m. at Craft-Givnish of Abing­ton, 1801 Old vork Road and from 9 to 10 a.m., Wed­nes­day, Feb. 13, at Abing­ton Pres­by­te­rian Church, 1082 Old vork Road, Abing­ton, PA 19001, fol­lowed by her funeral ser­vice at 10 a.m. In­ter­ment fol­lowed at Whitemarsh Me­mo­rial Park, Am­bler, Pa. To share your fond­est mem­o­ries of Natalie, please visit www. life­cel­e­bra­tion.com

In-lieu of flow­ers, me­mo­rial do­na­tions can be made in Natalie’s name to the Na­tional Ski Pa­trol /Skier Safety Ed­u­ca­tion Pro­gram and sent to the Na­tional Ski Pa­trol, 133 South san Gor­don Street, Suite 100, Lake­wood, CO 80228 or can be made on­line at www.nsp.org/ about/an­niver­sary_­do­na­tions.aspx.

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