Natalie Egleston. 48, of Ardmore, Pa., and recently of San Francisco, Calif., died in a tragic skiing accident in Aspen, Colo., on Feb. 4, 2013.
Natalie graduated from Germantown Academy in Fort Washington, Pa., and received a BS in business management and marketing from Cornell University in Ithaca, N.v.
She spent the first 10 years of her career in New vork City in the banking industry, much of it focused on retail and apparel. At MediaOne Group in Denver and as a General Partner at Allegis Capital in San Francisco, she spent the next eight years investing and strategically partnering with emerging media and broadband technology companies. During her seven years at Premier Retail Networks (now Iw-ON Media) she rose to the position of chief strategy officer and was recently named president of their indoorDIRECT Js Services, a company that specializes in entertainment networks for restaurants. She was well known as a pioneer in the digital out-of-home industry, launching and growing several ad-based networks in many major retailers across the country including Wal-mart, Costco, Target, Home Depot and McDonald’s. She oversaw place-based media networks in 8,550+ retail locations reaching more than 181 million commercial viewers each month.
Natalie was an avid skier who started at a young age and enjoyed skiing with her family at their vacation home in sermont during her teenage years. Her love of skiing brought her together with her partner, Ron, who shared the same passion. In addition to skiing, she was very active and enjoyed tennis, biking, camping, dancing, worldwide travel and photography. She loved fashion and, as many know, kept her mother and sister well dressed. As an accomplished cook, she took great pride in throwing engaging and fabulous dinner parties. Most importantly, she had an infectious spirit and generous heart, always willing to help colleagues better their careers and never hesitating to share thoughtful gifts with her friends and family. She had recently moved back to the Philadelphia area to be closer to Ron and her family.
In addition to her mother and step-father, Mr. and Mrs. Richard McAdams Sr. (Gwen), and her father and step-mother, Mr. and Mrs. Roger Egleston (Louisa), she is survived by her sister and brotherin-law, Mr. and Mrs. William Graham (Julie); her brother, Brian Egleston; and her loving partner, Ron honsza. Natalie is also survived by her step-sisters, June Cameron, Laureen Letizio and Monica Caffrey; her stepbrothers, Richard McAdams Jr., Michael McAdams, William Moffly and David Moffly; her uncle, Douglas Whitnell; and her aunt and uncle, Mr. and Mrs. Michael Rogers (Judy). She will be sadly missed by her family and friends.
Family and friends were invited to Natalie’s life celebration, Tuesday, Feb. 12, from 6 to 8 p.m. at Craft-Givnish of Abington, 1801 Old vork Road and from 9 to 10 a.m., Wednesday, Feb. 13, at Abington Presbyterian Church, 1082 Old vork Road, Abington, PA 19001, followed by her funeral service at 10 a.m. Interment followed at Whitemarsh Memorial Park, Ambler, Pa. To share your fondest memories of Natalie, please visit www. lifecelebration.com
In-lieu of flowers, memorial donations can be made in Natalie’s name to the National Ski Patrol /Skier Safety Education Program and sent to the National Ski Patrol, 133 South san Gordon Street, Suite 100, Lakewood, CO 80228 or can be made online at www.nsp.org/ about/anniversary_donations.aspx.