3D INTERSPACE SOLUTIONS
Virtual real-estate tours—the hot ticket in what’s for sale
At first it’s odd. You’re viewing technology that angles and twists objects on a screen like a Rubik’s Cube. But the visual sensation of 3D science, much like yawing in the front of a rollercoaster, morphs to fascination, ultimately driving a buyer’s interest. And that’s the hook for 3D Interspace Solutions, a Fort Myers–based firm that provides 3D imaging in real estate. Buyers accessing the technology use a tool not unlike Google Maps or comparable video-game science. The third dimension is a “dollhouse” pullback, zooming into a room, for example, for a virtual tour, scrolling a walk-through, looking around, spinning about to inspect points of interest, and then moving on by following virtual floor prompts. Viewers use their finger or a mouse to zoom in or pull back.
Real-estate agents are hopping aboard the 3D science train pretty quickly, says Sean Radigan of 3D Interspace Solutions. He is the real-estate half of a business partnership that includes Bryce Clerk, an engineer who discovered the camera technology in 2014 at a trade show. Filming is a painstaking process, using expensive equipment and algorithms. The company has filmed 120 homes and condos and has a contract with a Sanibel Realtor to create virtual tours of another 60 rental units, Radigan says. The company also measures rooms and other spaces for a client base now reaching from Marco Island to Punta Gorda. Real estate agents, builders, private homeowners and others pay about $250 to have a 3D virtual tour of a basic house or commercial property filmed and uploaded to a website, says Radigan, a Sanibel native. Prices move up based on size and other factors. Because of camera sensitivity, the imaging doesn’t include exterior shots.
Radigan and Clerk have also used the technology to film a yacht. “Everyone seems to love it so much,” says Radigan. “We expect to see a lot of imitators.”
3D Interspace is using a system built by Matterport, a media technology company based in Sunnyvale, California. Its technology involves manipulating space as if holding it, turning it about to peek inside. For Clerk, discovering the science in California was the lightbulb moment, Radigan says, his partner rushing back to Florida with the idea of changing the viewing of real estate, even boats.
The partners, however, learned that the technology requires a lot of work. Filming involves placing the $6,000 camera every few feet, snapping the shot and repeating dozens of times. They have trimmed the filming process to less than two hours, plus editing, says Radigan. There are no enhancements, and the final product is more engaging and instructive than most static photos. “The way [you] see it is how it actually looks,” he says. “There are a million gimmicks, but this is tried and true. We’re very much looking forward to the future.”
Bryce Clerk (left) and Sean Radigan have infused science into real estate with their 3D Interspace Solutions in Fort Myers.