Preston Ford sets new sales record
Dealership ends 2016 at 63rd best Ford Dealership
PRESTON — Preston Ford topped all Maryland regional Ford dealers and set a new sales record during its hunt for the Top 100 Ford Dealers in the United States for 2016.
Preston Ford finished 2016 as the 63rd best Ford dealership out of about 3,200 in the country, its best overall finish and sixth time in the past seven years in the Top 100. The dealership placed 93rd in 2010, 89th in 2011, 90th in 2013, 72nd in 2014 and 79th in 2015.
For 2016, Preston Ford kicked off the Top 100 Sales Drive with a goal of becoming the no. 1 Ford Dealer for the Washington D.C. region, within the top 10 Ford Dealers in the United States and make it within the top 75 dealers for the calendar year 2016. December 2016 kicked off Mission: Possible 4, in which stated Preston Ford’s three goals for the month.
The result ended with a sales surge of 493 new Ford cars, trucks and SUVS sold. The sales surge allowed Preston Ford to become number 1 in the Washington D.C. region, and seventh in the United States for December.
“We are truly grateful to all of our customers that not only bought in December but also the entire year of 2016,” said Preston Automotive Group Vice President David Wilson Jr. “Our goal is always to provide the largest selection possible for our customer and pair that with the lowest prices. It’s our commitment to our loyal customers.”
Wilson aid Preston Ford has the most extensive Ford inventory on the East Coast, with more than 1,000 new Fords and can meet any personal or business need. He said Ford top-sellers helped pave the way for this outstanding performance.
He said one of most popular models is the Ford Super Duty, which just earned a Motor Trend award for Truck of the Year. He said the aluminum body of the F-150 leads to fantastic fuel economy for a truck that size, which is why the F-Series is the most popular line of trucks in history.
According to Preston Ford, the new Ford Fusion also sold well, as its new rotary gear shift really opens up the cabin.
Wilson said the Ford Escape and the Ford Explorer were the most sought after Ford SUVs, and the customers loved these models as they have quickly become known as two of the most reliable SUV models on the market. He said business owners also took advantage of Preston Ford’s huge selection of new Ford Transit Connects and Transit Cargo vans.
“Preston Ford has done it again,” said Ford Motor Company Washington Regional Manager Lisa Vigneault. “They have finished in the top 100 in the nation for sales volume out of 3,200 Ford dealers nationally. In fact, they finished number 63, selling 2,407 new Ford vehicles and all that volume when they are located in a town of 600 people.
“We are very proud of their performance and finishing number 63 in the nation is the highest rank Preston Ford has ever accomplished,” she said. “This could not happen without a lot of hard work, dedication and of course, commitment to their customers year after year.”
Preston Ford thanks all of its customers who bought Ford vehicles this year and helped propel them to 63rd in the United States.
Wilson said with a population of just under 700 total people for the entire town, it is amazing that a dealership in the small town of Preston can become such a destination dealership for those seeking new Ford cars, trucks, and SUV models.
“We would always like to thank all our great sales and service associates that keep our customers coming back with fantastic customer service,” Wilson said. “They are also proud to be a part of the Ford family and brand for not taking the bailout money and crafting best-in-class cars, trucks, and SUV models that our customers can always count on when needed the most.”
Preston Ford finished 2016 as the 63rd best Ford Dealership out of about 3,200 in the country, its best overall finish and sixth time in the past seven years in the Top 100.