Pre­ston Ford sets new sales record

Deal­er­ship ends 2016 at 63rd best Ford Deal­er­ship

Times-Record - - Front Page -

PRE­STON — Pre­ston Ford topped all Mary­land re­gional Ford deal­ers and set a new sales record dur­ing its hunt for the Top 100 Ford Deal­ers in the United States for 2016.

Pre­ston Ford fin­ished 2016 as the 63rd best Ford deal­er­ship out of about 3,200 in the coun­try, its best over­all fin­ish and sixth time in the past seven years in the Top 100. The deal­er­ship placed 93rd in 2010, 89th in 2011, 90th in 2013, 72nd in 2014 and 79th in 2015.

For 2016, Pre­ston Ford kicked off the Top 100 Sales Drive with a goal of be­com­ing the no. 1 Ford Dealer for the Wash­ing­ton D.C. re­gion, within the top 10 Ford Deal­ers in the United States and make it within the top 75 deal­ers for the cal­en­dar year 2016. De­cem­ber 2016 kicked off Mis­sion: Pos­si­ble 4, in which stated Pre­ston Ford’s three goals for the month.

The re­sult ended with a sales surge of 493 new Ford cars, trucks and SUVS sold. The sales surge al­lowed Pre­ston Ford to be­come num­ber 1 in the Wash­ing­ton D.C. re­gion, and sev­enth in the United States for De­cem­ber.

“We are truly grate­ful to all of our cus­tomers that not only bought in De­cem­ber but also the en­tire year of 2016,” said Pre­ston Au­to­mo­tive Group Vice Pres­i­dent David Wil­son Jr. “Our goal is al­ways to pro­vide the largest se­lec­tion pos­si­ble for our cus­tomer and pair that with the low­est prices. It’s our com­mit­ment to our loyal cus­tomers.”

Wil­son aid Pre­ston Ford has the most ex­ten­sive Ford in­ven­tory on the East Coast, with more than 1,000 new Fords and can meet any per­sonal or busi­ness need. He said Ford top-sell­ers helped pave the way for this out­stand­ing per­for­mance.

He said one of most pop­u­lar mod­els is the Ford Su­per Duty, which just earned a Mo­tor Trend award for Truck of the Year. He said the alu­minum body of the F-150 leads to fan­tas­tic fuel econ­omy for a truck that size, which is why the F-Se­ries is the most pop­u­lar line of trucks in his­tory.

Ac­cord­ing to Pre­ston Ford, the new Ford Fu­sion also sold well, as its new ro­tary gear shift re­ally opens up the cabin.

Wil­son said the Ford Es­cape and the Ford Ex­plorer were the most sought af­ter Ford SUVs, and the cus­tomers loved these mod­els as they have quickly be­come known as two of the most re­li­able SUV mod­els on the mar­ket. He said busi­ness own­ers also took ad­van­tage of Pre­ston Ford’s huge se­lec­tion of new Ford Tran­sit Con­nects and Tran­sit Cargo vans.

“Pre­ston Ford has done it again,” said Ford Mo­tor Com­pany Wash­ing­ton Re­gional Man­ager Lisa Vigneault. “They have fin­ished in the top 100 in the na­tion for sales vol­ume out of 3,200 Ford deal­ers na­tion­ally. In fact, they fin­ished num­ber 63, sell­ing 2,407 new Ford ve­hi­cles and all that vol­ume when they are lo­cated in a town of 600 peo­ple.

“We are very proud of their per­for­mance and fin­ish­ing num­ber 63 in the na­tion is the high­est rank Pre­ston Ford has ever ac­com­plished,” she said. “This could not hap­pen with­out a lot of hard work, ded­i­ca­tion and of course, com­mit­ment to their cus­tomers year af­ter year.”

Pre­ston Ford thanks all of its cus­tomers who bought Ford ve­hi­cles this year and helped pro­pel them to 63rd in the United States.

Wil­son said with a pop­u­la­tion of just un­der 700 to­tal peo­ple for the en­tire town, it is amaz­ing that a deal­er­ship in the small town of Pre­ston can be­come such a desti­na­tion deal­er­ship for those seek­ing new Ford cars, trucks, and SUV mod­els.

“We would al­ways like to thank all our great sales and ser­vice as­so­ciates that keep our cus­tomers com­ing back with fan­tas­tic cus­tomer ser­vice,” Wil­son said. “They are also proud to be a part of the Ford fam­ily and brand for not tak­ing the bailout money and craft­ing best-in-class cars, trucks, and SUV mod­els that our cus­tomers can al­ways count on when needed the most.”

CON­TRIB­UTED PHOTO

Pre­ston Ford fin­ished 2016 as the 63rd best Ford Deal­er­ship out of about 3,200 in the coun­try, its best over­all fin­ish and sixth time in the past seven years in the Top 100.

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