Blaz­ing a New Trail

Trail Rider - - FROM THE SADDLE - René E. Ri­ley, Ed­i­tor The Trail Rider

Dear Read­ers,

It’s with a mix­ture of sad­ness and an­tic­i­pa­tion I share that The Trail Rider is com­ing to the end of one trail, but blaz­ing a new one. With this May ’17 is­sue, The Trail Rider will cease pub­li­ca­tion. How­ever, The Trail Rider will merge with its sis­ter pub­li­ca­tion, Horse&Rider — the na­tion’s lead­ing West­ern train­ing, how-to, reader-ser­vice, and life­style mag­a­zine — be­gin­ning with the June ’17 is­sue.

This June, The Trail Rider sub­scribers will start re­ceiv­ing Horse&Rider, with ex­panded trail-rid­ing con­tent. This merger is the first step in Horse&Rider’s re­design and re­launch sched­uled for the July ’17 is­sue.

With the merger, much of The Trail Rider con­tent you know and love will be­come a part of Horse&Rider’s print pub­li­ca­tion and web­site. You’ll con­tinue to find a lively mix of trail­rid­ing des­ti­na­tion, eques­trian travel, horse camp­ing, trail train­ing, how-to, safety, and tack and gear con­tent. Plus, you’ll en­joy Horse&Rider’s en­hanced train­ing, horse­man­ship, howto, horse health, per­son­al­ity, life­style, and horse-in­dus­try con­tent.

The Trail Rider’s ex­clu­sive Where-to-Ride Guide, Or­ga­nized Trail Ride cal­en­dar, and Guest-Ranch Guide will be just a click away, on Horse&Rider’s in­for­ma­tion-packed web­site (Horse­andRider.com).

The Path to Here

The Trail Rider has a long and com­pelling pub­li­ca­tion his­tory. In 1986, Michael and Mary Ma­son started trail rid­ing in Louisiana, Mis­souri, and Ok­la­homa, form­ing a com­mu­nity of trail rid­ers. In 1996, they started The Trail Rider on their kitchen ta­ble, with the help of their daugh­ter, Kim­berly Dou­glas, The Trail Rider’s for­mer as­so­ciate pub­lisher.

In the early years, The Trail Rider was printed quar­terly as a tabloid newsprint pub­li­ca­tion. In 1999, The Trail Rider ex­panded to a bi­monthly pub­li­ca­tion, printing six times per year.

In 2004, the Ma­sons sold The Trail Rider to Tom Win­sor of Win­sor Pub­lish­ing in Louisville, Colorado, and I be­came the ed­i­tor. The same year, Win­sor Pub­lish­ing part­nered with Belvoir Me­dia Group to form Horse Me­dia Group.

In 2010, Horse Me­dia Group was ac­quired by Ac­tive In­ter­est Me­dia, based in Boul­der, Colorado. At the same time, Ac­tive In­ter­est Me­dia ac­quired Horse&Rider, Prac­ti­cal Horse­man, EQUUS, Dres­sage To­day, and other re­spected ti­tles, and the AIM Equine Net­work was formed.

A New Jour­ney

I’d like to ex­tend a heart­felt thank you to you, the loyal read­ers of The Trail Rider. It has been a priv­i­lege to be a part of such a won­der­ful trail-rid­ing com­mu­nity for the last 13 years, a com­mu­nity that will en­dure on the pages of Horse&Rider.

I’ll be stay­ing aboard as the Trail Con­tent Ed­i­tor for Horse&Rider. You may still reach me at rri­ley@aim­me­dia.com.

I look for­ward to con­tin­u­ing our jour­ney to­gether in the warm and wel­com­ing Horse&Rider sta­ble.

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