Time to Ride Chal­lenge Launches New Award

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The Time to Ride Chal­lenge — a grass­roots com­pe­ti­tion that of­fers sup­port and in­cen­tives to busi­nesses grow­ing the horse in­dus­try — will re­turn for its fourth year in 2017. This year’s con­test, which will run from May 1 through Septem­ber 30, will award more cash than ever be­fore and in­tro­duce sig­nif­i­cant struc­ture changes to help con­tes­tants fo­cus on cre­at­ing new long-term horse en­thu­si­asts.

Since 2014, the Chal­lenge has in­tro­duced nearly 100,000 new en­thu­si­asts to horses through more than 2,000 horse events. In 2017, that same struc­ture will com­prise Phase I of the Chal­lenge: $40,000 cash, plus prizes, will be awarded to the hosts who in­tro­duce the great­est num­ber of new­com­ers through these events.

New in 2017, Phase II will award an equal amount of cash and prizes to the hosts who en­cour­age the most new­com­ers to re­turn for a more per­sonal, in-depth horse ex­pe­ri­ence, such as a rid­ing les­son.

Com­pet­ing in the Chal­lenge is free. Sta­bles, clubs, busi­nesses, in­struc­tors, vet­eri­nar­i­ans, and all other horse pro­fes­sion­als are wel­come.

For more in­for­ma­tion, go to www.time­toride.com/time-to-ridechal­lenge.

PHOTO COUR­TESY OF PROM­E­NADE HORSE­MAN­SHIP ACADEMY

The Time to Ride Chal­lenge is launch­ing a new award phase for 2017. Shown is Prom­e­nade Horse­man­ship Academy of Brighton, Colo., which won the Medium Di­vi­sion in the 2016 Time to Ride Chal­lenge.

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