This ’16 Cadillac Escalade is raising the bar for KEG Media once again
How do companies continue to raise the bar and make an impression after more than two solid decades in the industry? Simple: consistent excellence and originality. While the solution may seem easy enough, the execution is anything but. This, however, poses no threat to Robbie and Keena Bryant. The
KEG Media power couple has seen more than 50 badass SEMA builds, many of which ended up on the cover of your favorite truck rag. The purple monster that doubles as Mrs. KEG Media’s daily driver was completed for SEMA 2016. The ’16 Cadillac Escalade was delivered in brand-new condition to ADA Offroad and transformed into a Cadillac SUV like no other in just four months. As the truck would ultimately be Keena’s ride, she took the reins of the design decisions, down to every last detail. She aptly named the project Maleficent, seeing as it, too, bears a split personality between beauty and beast.
The primary customization to the GM chassis came by way of a full conversion to a coilover suspension setup.
The unique arrangement is comprised of multiple top-shelf components. First to be installed was a Cognito Motorsports 10-inch independent front suspension lift, which includes custom upper control arms combined with a Stryker Off Road Design four-link rear suspension. The front and rear are tied together with a custom center cradle. Sitting at each corner is a Stryker FOA coilover setup. The suspension design and build was a team effort between Stryker Off Road Design and ADA Offroad. The fully customized suspension is coated in Prismatic Powders Illusion Purple, thanks to G2 Customz Powdercoating. Finally, the intricate details of the world-class fabrication are illuminated by LED rock lights from All Out Industries.
Sitting beneath the massive lift are equally impressive custom forged wheels. The American Force GripSS6 monoblock wheels measure an impressive 24x14 inches. The deep lip is made even more dramatic by the optical effect of a mirror-polished finish. The kickass custom Forces are paired with ultra-aggressive 375/40R24 Nitto Trail Grapplers. Binding the wheels to the hubs are V&V Concepts extended spike lugs, and between the blade-like spokes of the polished wheels, viewers get a glimpse of the massive R1 Concepts brakes. The big brake kit helps to bring this beast to a halt and tame the power beneath the hood.
The ’16 Cadillac features the General Motors 6.2L LS3 V-8. The modern icon of a motor is plenty capable of powering the Caddy, even in its lifted state. But this is a SEMA truck, after all, and what’s the harm in a little bit of boost? The powerplant features a ProCharger P1SC kit with a K&N intake. The truck is running on a custom tune mapped by Nick Smith of Boosted Performance. The ProCharged motor breathes freely thanks to a Borla 3.5inch ATAK stainless exhaust system. With a modest 9 psi of compressed air, the package is good for 550 rwhp.
With so many impressive features underneath the Escalade, Keena and Robbie opted for a far more minimalistic approach to the body styling. The truck features all-OEM body panels and bumpers. While the beautifully engineered body lines remain intact, they are set off by wild styling. First is the purple elephant in the room: a full wrap in satin Purple Black from KPMF. The wrap extends around the factory bumpers and door handles for a uniform appearance. It was installed by PG NoLa in New Orleans. The ultimate styling feature, however, makes its waves in just a few square inches. Both the front and rear Cadillac emblems have been completely embellished in color-matched Swarovski crystals by the Crystal Ninja. The juxtaposition of over-the-top suspension, wheels, and tires with the factory body styling is a complementary contrast. The jewel-encrusted emblems are the perfect embodiments of the truck’s style—loud and luxurious off-road attitude. Small but subtle additions throughout the build help elevate its luxury experience while Keena hauls the family around. The interior is draped in extended Kona brown leather and features Cadillac’s premium package, a touchscreen head unit, and Bose speakers throughout. Mounted underneath the truck are HornBlasters train horns, powered by a Viair compressor and FLO Airride custom billet tank combo.
The finished Maleficent project checks all the SEMA boxes. It stands out and stands tall in a crowd of customs. Thanks to the careful engineering and meticulous craftsmanship of Stryker and ADA, the truck drives like it rolled off the showroom floor 10 inches taller than the rest of them. The flash of 24-inch polished wheels and powdercoated undercarriage is tempered with consistent styling and minimalistic body customizations. The comfort of a factory interior remains in place and allows this to be the ultimate family-friendly build. Keena and Robbie’s unwavering commitment to the custom truck industry is embodied by Maleficent. They continue to pour their passion into every design and build, keeping customs fun and personal without ever compromising quality.