CES Suc­cess

The 2018 Con­sumer Elec­tron­ics Show

Truckin - - TABLE OF CONTENTS - BY BRYAN FROSS PHO­TOG­RA­PHY: BRYAN FROSS

If you’re into car au­dio in­no­va­tions or other new tech­nol­ogy an­nounce­ments, then you know about the Con­sumer Elec­tron­ics Show. Each year in early Jan­uary, CES is held in Las Ve­gas, at­tract­ing man­u­fac­tur­ers, buy­ers, me­dia, and even celebri­ties to check out all the new prod­ucts. In a world where the new­est tech gad­gets are al­ways sought af­ter, mo­bile elec­tron­ics man­u­fac­tur­ers erect huge dis­plays to at­tract as much at­ten­tion as they can to their new of­fer­ings.

We stopped by the Kicker Au­dio booth, where a Chevro­let Col­orado was be­ing used to demon­strate a GM per­for­mance au­dio in­stall. This Chevy also had a Napier truck tent in the bed and a por­ta­ble Bull­frog wireless speaker for those of you who like camp­ing or have to live in your truck when you spend too much on parts. Kicker also has many other ve­hi­cle-spe­cific so­lu­tions avail­able for up­grad­ing the tunes in your newer-model truck.

Across the aisle, JVC had a Ford Tran­sit Con­nect laid out and sev­eral dis­plays show­ing off the com­pany’s mul­ti­me­dia prod­ucts. An­other SUV, this time a two-door Ta­hoe, had a siz­able crowd buzzing around it, in­clud­ing for­mer NFL player Ter­rell Owens, who took a few min­utes to sit down in­side and lis­ten to the Pow­erBass gear in­stalled.

One prod­uct that gen­er­ated a lot of buzz was the new Alpine Halo 9, a 9-inch LCD head unit with a float­ing de­sign—per­fect for con­sumers who do not have enough space for a dou­ble-DIN in-dash and do not want to do a cus­tom in­stall.

As with years past, the 2018 Con­sumer Elec­tron­ics Show in­cluded many in­no­va­tions in the tech in­dus­try, in­clud­ing all kinds of con­cept ve­hi­cles, thought-pro­vok­ing ideas, and plenty of new mer­chan­dise that can be used in­side or out­side your ve­hi­cle. For more in­for­ma­tion about the Con­sumer Elec­tron­ics Show, make sure to visit ces.tech.

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