Wild Turkey, Bourbon Done Right | WINE + SPIRITS
BOURBON DONE RIGHT
Wild Turkey is an award-winning brand of Kentucky Bourbon - High in Rye and Aged to Perfection.
The bottles make interesting centerpieces, and allow for great presentation and conversation. For those who are serious about Bourbon, this distillery will create for you your very own, personalized barrel for purchase. Designed with your unique, specific, Upscale tastes in mind, you can choose from two, different varieties of Bourbon, and if you are a collector, then you’ve come to the right place! Each barrel yields 174 bottles of Bourbon, and they are precisely blended and packaged in cases of six.
Equation Persuasion: We’ll help you in case you’ve already delved into pre-selection sampling - You get 29 cases of six bottles each.
Buyer Insider: Eddie Russell represents this label with 35 years in the distilling industry. The distillery was handed down through generations and originally owned by his Father, Jimmy. Jimmy, himself, lends a wealth of experience to his son, with over 60 years in the industry - A little secret: Jimmy is also a title holder, as an award-winning distiller in the Kentucky Bourbon Hall of Fame. We appreciate people like these who appreciate quality, and also those who are humble, in turn – Just “Plain old Jimmy from Kentucky” and his son, Eddie Russell – These guys know Bourbon!
Here are your choices, if you are looking at buying into the barrel-ship program:
Russell’s Reserve Single Barrel Bourbon | Deeply complex, with flavors of caramel, licorice, and vanilla, there is a slight difference in characteristics from one barrel to another. The barrels used for Russell’s Reserve are branded the best.
Wild Turkey Kentucky Spirit | This Single Barrel Bourbon is full-bodied with rich vanilla flavors and a spark of sweetness. It’s complex with hints of almond, honey, blackberry, and leather. For those of you who are questioning the “leather” taste, we like to describe this as a Smokey, Cocoa or Mocha flavor, the kick of spice that you can’t quite put your finger on - The good news being that Bourbon is another spirit that is 100% Vegetarian, so you are doing your part in conservative consumption - The finish is long and dark with a velvety taste following every sip.
We had a great time interviewing Eddie Russell, and he shared with us the secret to his success.
Describe your Bourbon using five words.
Real Bourbon. No apologies.
Ok, that’s four words - We’re not sorry either. What do you mean by that?
Meaning we continue to make whiskey the same way my father, Master Distiller Jimmy Russell, has done for more than 60 years. This includes sing the same yeast strain for decades, only non-GMO grains, charring our barrels to a number four “alligator char,” aging longer than most, and using a high rye count in our mashbill.
Ok, I apologize. What inspires you most about your Distillery?
The time-honored techniques and fam ily tradition we’re continuing at Wild Turkey. My father has been working at Wild Turkey for more than 60 years and gave me a deep ap preciation for making great Bourbon, which I’m honored to continue. There’s the right way, the wrong way, and the way Jimmy does it. It’s inspiring to grow up with a man who is unwav ering in his principles.
The same extends to our Wild Turkey distillery team, which is like an extended family. Many of
the people who work at Wild Turkey Hill come from a long line of Bourbon makers and distillery workers. My son Bruce joined the family business a few years ago as a Russell’s Reserve brand ambassador and it gives me a lot of pride to see the younger generation take to Bourbon the way Jimmy and I did.
Oh Hey-Zus – We forgot Bruce! Lordy Old Sweet and Dying Jesus.. .Who are the most likely barrel-buyers?
We’re looking to reach anyone interested in great Bourbon. Right now, bartenders are a big reason Bourbon is a big seller, both in the US, and overseas. While the US has always been an important market for us, I’m spending a lot more time on the road these days, in places like the UK, Brazil, Australia, and Japan – [Wild Turkey’s Worldwide].
Sounds like you’ve been everywhere but Turkey. When is the best time to purchase a private barrel? Do you offer tours of the Distillery to the general public? When is the best time to visit?
Times for barrel selection vary, and we suggest people start by calling the distillery for avail ability. Each year we allocate a certain amount of Kentucky Spirit and Russell’s Reserve Barrels as part of our private barrel program, and our customers line up barrel picks months in ad vance. They love coming to the distillery and hanging out in the warehouses sampling Bour bon, straight from the barrel.
Which do you prefer, Russell’s Reserve or Wild Turkey Kentucky Bourbon? What is the fundamental difference between the two, or what might be the deciding factor for each?
When it comes to Wild Turkey and Russell’s Reserve, I don’t play favorites, but I’ve been known to enjoy a glass of Russell’s Reserve - 10 Year Old – on occasion. I also appreciate our Master’s Keep Series for Wild Turkey, as I’ve been able to [experiment with] some of the older aged Bourbons.
Created in 1998, Russell’s Reserve is Wild Tur key’s Kentucky-made line of small batch Bour bon and Rye whiskeys. For Russell’s Reserve, we use only the best, aged-whiskey bespoke barrels, from the center cut of the rick house the best aged barrels.
Who is your biggest source of inspiration when it comes to your work?
My father, and his unwavering passion for making Bourbon the right way. Bourbon went through a rough patch from the 1970s through the 1990s, when gin and vodka were the popular, spirits of choice. It was during these times when my father remained steadfast and work hard, spending hours venturing town-to-town, [tetea-tete], [forming lasting relationships in the community – the key to good business], [building a solid reputation on] his Bourbon, [based on good character and passion]. Jimmy has the same time for his fans – and you will often find him hanging out in the Wild Turkey Visitor’s Center, with his sharpies, signing bottles [for those who appreciate good Bourbon]. Wild Turkey ownership changed four times during that duration; [however,] Jimmy’s [enthusiasm] for making Bourbon, using time-honored traditions was unwavering.
Why do you think it is important to recognize good Bourbon?
Bourbon is booming today, thanks to distillers like Jimmy [Russell]. If they didn’t commit to making Bourbon the right way, years ago, we wouldn’t have the quality of Bourbon we’re accustomed to today. I think it’s important to recognize the [dedication] that goes into something that takes four or more years to make. I also can’t impart on folks enough the importance of the bartending community in making Bourbon and Rye “COOL” again. You can walk into almost any bar these days and find a great Manhattan or Old Fashioned on the menu. The Bourbon community owes a [gracious outpouring] to the bartenders who brought Bourbon back into fashion… and made me a busy man.
Lucky too – It’s nice to be one of those innova tive, creative people, who gets to do what you love, and love what you do - Wild Kentucky Bourbon – It’s all you! I’m sorry, we didn’t interview you sooner, about your unapologetically real, genuine, Upscale brand of Bourbon.
What a great way to celebrate with friends, and share good times - A bottle to take home for guests.
Wild Turkey Distillery is Located At:
WILD TURKEY HILL 1417 Versailles Road Lawrenceburg, KY 40342