Longines’ Love for Eques­trian Sports

Upscale Living Magazine - - Content - By Smitha Sadanandan

Switzer­land-based Longines might be best known for its ele­gant and re­fined­time­pieces, but the watch­maker has had an in­creas­ingly ac­tive pres­ence on the turf. Of­fi­cial Part­ner, Time­keeper and Watch of the Breed­ers' Cup World Cham­pi­onships at Del Mar (CA), Longines timed Gun Run­ner’s ex­cit­ing vic­tory in the Breed­ers’ Cup Clas­sic on Novem­ber 4 at Del Mar race­track. The brand also acted as Ti­tle Part­ner of the Longines Breed­ers’ Cup Distaff race on Novem­ber 3 and the Longines Breed­ers’ Cup Turf race on Novem­ber 4 at the Cal­i­for­nia race­track.

The ‘of­fi­cial watch’ of the event was the Longines Mas­ter Col­lec­tion. Juan-Car­los Capelli, Vice Pres­i­dent and Head of In­ter­na­tional Mar­ket­ing for Longines, pre­sented the ele­gant timepieces to the owner, breeder, trainer and jockey of win­ning horses of the Breed­ers’ Cup Clas­sic, the Breed­ers’ Cup Distaff race and the Breed­ers’ Cup Turf race.

In keep­ing with the brand’s motto that ‘Ele­gance is an At­ti­tude’, Longines awarded the Longines Prize for Ele­gance to the most ele­gant man and woman. The win­ners, who re­ceived a Longines watch, were cho­sen for their time­less style and of course, ele­gance. The 2017 races at Del Mar marked the 34th edi­tion of the Breed­ers’ Cup World Cham­pi­onships. A stel­lar thor­ough­bred horserac­ing an­nual event, the Breed­ers’ Cup at­tracts the best horses, breed­ers, train­ers and own­ers from around the world. Ad­di­tion­ally, the Breed­ers’ Cup Clas­sic race is of­ten one of the de­cid­ing fac­tors in the Longines World's Best Race­horse Rank­ings and the Longines World’s Best Jockey Award.

Notes from the past

The watch­maker’s pas­sion for eques­trian sport dates back to 1878, when it pro­duced a chrono­graph pocket watch en­graved with a jockey and his mount. This model quickly be­came ex­tremely pop­u­lar among jock­eys and horse-lovers thanks to its abil­ity to pre­cisely time events to the sec­ond. Seen on the race­tracks as early as 1881, this Longines chrono­graph pocket watch also be­came the timer of choice for most New York sport judges.

Jockey Florent Ger­oux and Gun Run­ner cross the fin­ish line to win the Breed­ers’ Cup Clas­sic (Novem­ber 4) in Del Mar, CA. Longines is the Of­fi­cial Watch and Time­keeper of the Breed­ers’ Cup World Cham­pi­onships and the Triple Crown.

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