In­ter­view with JAN­NIE SANFORD AND DEVE SANFORD of Dbrand Dis­tri­bu­tion

Upscale Living Magazine - - Feature -

How do you as­sess the lux­ury in­dus­try to­day?

The lux­ury in­dus­try has changed quite a bit; even over the last decade. To­day, there are so many more choices avail­able. Thanks to the dig­i­tal world, con­sumers are very well in­formed about what is hap­pen­ing all over the globe and tend to want to fol­low the lat­est trends.

What do you feel has been the key to your suc­cess with Dbrand Dis­tri­bu­tion?

Dbrand Dis­tri­bu­tion has al­ways taken an ac­tive role in build­ing cul­tural bridges be­tween the east and west. Link­ing the two has re­mained a fun­da­men­tal prin­ci­pal that our busi­ness has re­lied upon for the past 10 years. The im­por­tance of mir­ror­ing what is hap­pen­ing in the dig­i­tal mar­ket has been the key to our suc­cess. In sim­plest terms, it’s about ac­ces­si­bil­ity. Peo­ple have be­come more aware about what is hap­pen­ing and what is avail­able around the en­tire world. It’s our job as­sess those de-mands and meet those needs.

Long term vi­sion for Dbrand Dis­tri­bu­tion?

Ev­ery year we launch cre­ative ini­tia­tives to en­gage the con­sumer and we would love to ex­pand on that in terms of unique col­lab­o­ra­tions and part­ner­ships. Our long term vi­sion is to grow our port­fo­lio of part­ner brands all over the world with a con­cen­tra­tion in the Mid­dle East and Asia.

What’s your over­view of lux­ury goods mar­ket in the Mid­dle East/GCC?

The GCC lux­ury mar­ket is es­ti­mated at $ 7.6 bil­lion with a growth of 11.8% and it’s only get­ting big­ger.

This mar­ket is in­no­va­tive but at the same time knows a lot of changes: so­cial, eco­nomic and cul­tural.

At a con­sumer level, we have seen a shift from a con­sumer fo­cus­ing on the price to a con­sumer look­ing for choice and more re­cently to one look­ing for a

unique shop­ping ex­pe­ri­ences. To­day, the con­sumer is look­ing for width and depth in the choices, there­fore the re­turn of the multi-brand stores with a more spe­cial­ized of­fer. The Mid­dle East lux­ury mar­ket is very promis­ing and is be­com­ing a cen­ter of at­ten­tion. This mar­ket ben­e­fits from a di­verse young pop­u­la­tion, (mostly ex­pats) with shop­ping rooted in the cul­ture and tra­di­tions.

Dream client to col­lab­o­ra­tion?

We would love to work with busi­ness­man, Adrian Cheng. What he has been able to achieve in re-defin­ing re­tail spa­ces and ex­pe­ri­ences is un­par­al­leled and the way of the fu­ture. He has sin­gle hand­edly cre­ated a con­tem­po­rary Chi­nese cul­ture with his K11 Art Foun­da­tion and Art Malls.

Who are some of the no­table clients you’ve worked with?

We have had the op­por­tu­nity to work with so many won­der­ful clients and each one of them have been spe­cial to us. Some of our clients in­clude large ho­tel/ re­sort groups, celebri­ties and de­sign­ers.

What’s an ob­jec­tive you aim to achieve at Dbrand Dis­tri­bu­tion?

Our main ob­jec­tive is to con­tinue build­ing brands with pas­sion and ex­cel­lence by de­liv­er­ing and pro­vid­ing unique and ex­cep­tional ex­pe­ri­ences in the lux­ury re­tail mar­ket. We also aim to be con­tin­u­ally en­gaged in giv­ing back to the global com­mu­nity.

How does Dbrand Dis­tri­bu­tion de­scribe lux­ury?

For us lux­ury does not have a straight for­ward def­i­ni­tion. Lux­ury is com­plex. It no longer re­lies on great crafts­man­ship. For this gen­er­a­tion, the def­i­ni­tion of lux­ury has be­come multi-faceted. It’s not about the cost of an item, it’s about the mes­sage it re­lays. A cou­ture gown that took 4000 hours to hand em­broi­der at an ate­lier has just as much “wow” fac­tor as a t-shirt with an en­crypted mes­sage by a me­dia in­flu­encer.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.