Mark Cuban

The fa­mous en­tre­pre­neur sits with our Dal­las Edi­tor, Deve Sanford to dis­cuss his pas­sion, fail­ures and his great­est achieve­ments

Upscale Living Magazine - - Content - | BY DEVE SANFORD

One of the great­est en­trepreneurs of our time, Mark Cuban un­doubt­edly has been gifted with the Mi­das touch, but don't think for a minute any of his suc­cesses have gone to his head. Mr. Cuban is as hum­ble, as he is ac­com­plished, and among the lists of his many im­pres­sive achieve­ments, what he holds most dear is his fam­ily. This en­dear­ing qual­ity speak vol­umes to why he is so suc­cess­ful. Mark Cuban never as­sumes he knows ev­ery­thing, he fol­lows his in­stincts but doesn't let it get in the way of real­ity. Re­cently cel­e­brat­ing his 60th birth­day, what could pos­si­bly be the next ven­ture for the Amer­i­can busi­ness­man, in­vestor and owner of the Dal­las Mav­er­icks? Well, what­ever it may be, one thing is for cer­tain, it's go­ing to be good!

In an ex­clu­sive in­ter­view, Up­scale Liv­ing Magazine ex­plores what Mark's vi­sion is for the fu­ture and what it takes to turn dreams into real­ity.

PRETTY EARLY ON IN YOUR LIFE YOU BE­CAME AN EN­TRE­PRE­NEUR, WHAT DO YOU AT­TRIBUTE THIS TO?

I’m go­ing to bet it was be­cause my dad was al­ways clear that if I wanted some­thing, I had to work to earn it and I wasn’t old enough to get a job. So, once I got started, I just al­ways en­joyed start­ing busi­nesses, even as a kid.

EVEN THOUGH YOU’RE RE­MARK­ABLY SUC­CESS­FUL, DO YOU STILL FIND YOUR­SELF SEEK­ING MEN­TOR­SHIP FROM OTH­ERS?

No. Not re­ally. Not now. Not ear­lier. I al­ways chal­lenged my­self to learn things on my own.

HOW WE BOUNCE BACK FROM OUR SET-BACKS AND FAIL­URES IS OF­TEN THOUGHT AS CRIT­I­CAL TO SUC­CESS. WHAT IS YOUR AD­VICE FOR YOUNG EN­TREPRENEURS START­ING OUT AND DO YOU HAVE ANY PAR­TIC­U­LARLY MEM­O­RABLE EX­PE­RI­ENCE THAT HAS COME FROM FAIL­URES?

I learned from all my fail­ures but never let them stop me. I re­al­ized it didn’t mat­ter how many times I failed. When I was liv­ing in an apt with 6 guys and sleep­ing on the floor, how much worse could it get? So fail­ure never got in my way.

IF YOU WERE A START-UP NOW, WITH NO MONEY,

HOW MIGHT YOU AP­PROACH LAUNCH­ING A BUSI­NESS, AND DO YOU THINK THE IN­TER­NET HAS LEV­ELED OR HIN­DERED THE PLAY­ING FIELD FOR YOUNG EN­TREPRENEURS?

I would find new tech ar­eas I could create value in. I would be the best Alexa pro­gram­mer and in­te­gra­tor I could be. Same with Google home. Same with Alexa and Google for cars. Then I would ask any­one I talked to if they wanted to buy Alexa from me and have me in­te­grate their house or busi­ness to make it more ef­fi­cient and sim­pler. There are al­ways new op­por­tu­ni­ties!

WHEN YOU COME UP WITH A BUSI­NESS IDEA, DO YOU GEN­ER­ALLY KNOW IF IT’S GO­ING TO BE A WIN­NER? WHAT DO YOU LIS­TEN TO FIRST: YOUR GUT, YOUR HEART, YOUR BRAIN?

Start with my gut then do the work. It’s a process. The hard­est part is not to let ex­cite­ment get the best of me. I have to be bru­tally hon­est with my­self and un­der­stand how some­one could beat me. If I still think I can crush it, I go for it.

DO YOU HAVE A PAR­TIC­U­LAR PROCESS FOR SET­TING AND ACHIEV­ING PER­SONAL GOALS?

I try to learn ev­ery­thing I can. I don’t want some­one to know more than me about the process or prod­uct.

WHAT DO YOU WANT TO SEE FROM THE NEXT GEN­ER­A­TION OF LEAD­ERS AND HOW CAN YOU HELP THEM?

I don’t have a plan there yet…….. I’m work­ing on it!

OUT OF ALL THE IDEAS, PROD­UCTS AND SER­VICES YOU HAVE CRE­ATED, IF YOU COULD ONLY CHOOSE ONE TO WORK ON, WHICH WOULD IT BE AND WHY?

I would do voice ac­ti­va­tion in­te­gra­tion and de­vel­op­ment or AI (Ar­ti­fi­cial In­tel­li­gence) driven projects.

WHAT DO YOU THINK IS THE MOST IM­POR­TANT IN­NO­VA­TION TO­DAY?

AI (Ar­ti­fi­cial In­tel­li­gence)

SINCE MOV­ING TO DAL­LAS COULD YOU HAVE EVER IMAG­INED THE GROWTH THAT THIS CITY HAS UN­DER­GONE?

Yes. Dal­las has an in­cred­i­ble en­ergy and it’s an amaz­ing place to live!

WHAT’S THE MOST POS­I­TIVE CHANGE DAL­LAS HAS UN­DER­GONE?

Ev­ery day it be­comes in­creas­ingly di­verse and that makes us a stronger com­mu­nity.

PRIOR TO YOUR PUR­CHASE OF THE DAL­LAS MAV­ER­ICKS YOU WERE A CO-FOUNDER OF BROAD­CAST.COM, WHAT IS SOME­THING YOU NEVER FORE­CASTED FROM THE WORLD OF MUL­TI­ME­DIA AND STREAM­ING ON THE IN­TER­NET?

I thought what we see to­day would have hap­pened ten years ago.

WHAT CAN WE EX­PECT FROM MARK CUBAN IN THE FU­TURE?

To be as good a dad as I pos­si­bly can be and to try to win more cham­pi­onships with the Mavs!

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