AT& T takes all video of­fer­ings to cloud

Tele­com gi­ant has eyes on speed and bet­ter in­no­va­tion

USA TODAY International Edition - - NEWS - Mike Snider @ mikesnider USA TO­DAY

AT& T is look­ing to­ward the cloud to help im­prove its video ser­vices.

The tele­com gi­ant, which de­liv­ers not only broad­band and pay TV via U- verse, but also pro­gram­ming through DirecTV and stream­ing ser­vice DirecTV Now, is be­gin­ning a process to mi­grate all of its video of­fer­ings to a next- gen­er­a­tion cloud­based plat­form.

This move will al­low de­vel­op­ers to more quickly add new fea­tures and re­sult in bet­ter ex­pe­ri­ences for sub­scribers, says En­rique Ro­driguez, chief tech­ni­cal of­fi­cer of AT& T En­ter­tain­ment Group. “That means not only are we go­ing to launch a bet­ter plat­form, we are go­ing to be able to con­tin­u­ously in­no­vate and im­prove that plat­form at a much faster speed,” he said.

New fea­tures on the way in­clude a cloud DVR, live TV paus­ing and parental con­trols. Ad­di­tional fea­tures com­ing in 2018: down­load­able con­tent, user pro­files and 4K HDR video.

Even­tu­ally, AT& T will of­fer a uni­fied look across home satel­lite ser­vice DirecTV, DirecTV Now, NFL Sun­day Ticket and U- verse TV.

“As we move to a sin­gle plat­form we will be able to bet­ter shape things like rec­om­men­da­tions, even as you move across de­vices and across ser­vices,” Ro­driguez said.

AT& T will be­gin test­ing the video plat­form this sum­mer among se­lect DirecTV Now sub­scribers.

The new in­ter­faces will be­gin be­ing rolled out this fall, ini­tially for DirecTV Now and the DirecTV TV Ev­ery­where app.

AT& T, which ac­quired satel­lite com­pany DirecTV two years ago, is seek­ing to close its $ 85.4 bil­lion merger with Time Warner.

Last month, AT& T more than dou­bled the num­ber of lo­cal chan­nels avail­able on DirecTV Now, which it launched in Novem­ber 2016.

AT& T

AT& T will soon be­gin test­ing a user in­ter­face for its next- gen­er­a­tion video plat­form.

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