A Trump hotel that’s easier on the wallet
Trump Hotels, the brand run by two of President Trump’s sons, has announced it will start a mid-scale brand.
The chain will be called American Idea, and will debut with three properties in the Mississippi Delta area. The company says it already has signed the agreements to open in Cleveland, Clarksdale and Greenville, Miss., and that the concept will be “rooted in local history and neighborly service.”
The Trump Organization, run by Donald Trump Jr. and Eric Trump, also announced it had decided on the first site for its Scion hotel brand, a concept it debuted last year.
Scion is a four-star, lifestyle brand. The first property is slated for Cleveland, Miss., and will be called Scion at West End. It will have about 100 rooms, suites and extended-stay options, with a spa and fitness center, a 5,000square-foot event hall and two full-service restaurants.
“We look forward to leveraging our expertise and experience across the various segments of the hotel business and bringing our trademark hospitality to many more guests, owners and markets across the nation,” says Trump Hotels CEO Eric Danziger.