USA TODAY US Edition

COMCAST OFFERS UP $31B BID FOR SKY TV

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Comcast, the parent of NBC and Universal Pictures, launched a nearly $31 billion bid for British satellite pay TV broadcaste­r Sky, a move that could trump media mogul Rupert Murdoch’s longstandi­ng ambition to acquire the United Kingdom media prize. The company would use Sky as a platform for growth in Europe, complement­ing its presence in London through NBC Universal internatio­nal operations, Comcast CEO and Chairman Brian Roberts said.

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