USA TODAY US Edition
UNCLE BEN’S RICE UNDERGOES NAME CHANGE
The Uncle Ben’s rice brand is getting a new name: Ben’s Original. Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year. Several companies have retired racial imagery from their branding recently, a ripple effect from the Black Lives Matters protests over the police killing of George Floyd and other African Americans.