USA TODAY US Edition

UN­CLE BEN’S RICE UN­DER­GOES NAME CHANGE

- Business · Mars Inc.

The Un­cle Ben’s rice brand is get­ting a new name: Ben’s Orig­i­nal. Par­ent firm Mars Inc. un­veiled the change Wed­nes­day for the 70-year-old brand, the lat­est com­pany to drop a logo crit­i­cized as a racial stereo­type. Pack­ag­ing with the new name will hit stores next year. Sev­eral com­pa­nies have re­tired racial im­agery from their brand­ing re­cently, a rip­ple ef­fect from the Black Lives Mat­ters protests over the po­lice killing of Ge­orge Floyd and other African Amer­i­cans.

 ?? EVA HAMBACH/AFP VIA GETTY IMAGES ??
EVA HAMBACH/AFP VIA GETTY IMAGES

Newspapers in English

Newspapers from USA