TAR­GET SET FOR DE­BUT OF ELEC­TRON­ICS LINE HEYDEY

USA TODAY Weekend Extra - - NEWS -

Tar­get’s new elec­tron­ics line, Hey­day, goes on sale Satur­day and fea­tures brightly col­ored ear buds, pat­terned tablet cov­ers and wa­ter­proof speak­ers, among other ac­ces­sories. Nearly all the items will cost $20 or less. Tar­get’s cheap but chic take on tech is aimed at win­ning the highly cov­eted at­ten­tion of Mil­len­ni­als and may also make it more com­pet­i­tive with elec­tron­ics giants such as Best Buy and Ap­ple. Tar­get has also sought to make a mark with its own in-house brands, a path taken by other re­tail­ers — from Wal­mart to Macy’s — that want to re­main des­ti­na­tions for shop­pers who can buy pretty much any­thing they want sim­ply by click­ing on Ama­zon.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.