TARGET SET FOR DEBUT OF ELECTRONICS LINE HEYDEY
Target’s new electronics line, Heyday, goes on sale Saturday and features brightly colored ear buds, patterned tablet covers and waterproof speakers, among other accessories. Nearly all the items will cost $20 or less. Target’s cheap but chic take on tech is aimed at winning the highly coveted attention of Millennials and may also make it more competitive with electronics giants such as Best Buy and Apple. Target has also sought to make a mark with its own in-house brands, a path taken by other retailers — from Walmart to Macy’s — that want to remain destinations for shoppers who can buy pretty much anything they want simply by clicking on Amazon.