KROGER TO FEA­TURE GE­OF­FREY’S TOY BOX

USA TODAY Weekend Extra - - MONEY -

Toys R Us mas­cot Ge­of­frey the gi­raffe is the face of Ge­of­frey’s Toy Box, a col­lec­tion of brands that will be fea­tured at nearly 600 Kroger-owned gro­cery stores this hol­i­day. That means shop­pers want­ing Imag­i­nar­ium play sets or You & Me dolls will be able to get them even though Toys R Us closed up shop in June af­ter fail­ing to re­struc­ture un­der bank­ruptcy pro­tec­tion. This marks the de­but of Ge­of­frey’s Toy Box, a ven­ture by Toys R Us’ one-time lenders who held onto the cor­po­rate brand names and in­tel­lec­tual prop­er­ties, in­clud­ing iconic mas­cot Ge­of­frey. A mix of 35 toys, from $19.99 to $49.99, will be for sale at var­i­ous Kroger-owned stores, in­clud­ing Ralphs, Smith’s and Fred Meyer, as well as the Kroger name­sake chain.

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