KROGER TO FEATURE GEOFFREY’S TOY BOX
Toys R Us mascot Geoffrey the giraffe is the face of Geoffrey’s Toy Box, a collection of brands that will be featured at nearly 600 Kroger-owned grocery stores this holiday. That means shoppers wanting Imaginarium play sets or You & Me dolls will be able to get them even though Toys R Us closed up shop in June after failing to restructure under bankruptcy protection. This marks the debut of Geoffrey’s Toy Box, a venture by Toys R Us’ one-time lenders who held onto the corporate brand names and intellectual properties, including iconic mascot Geoffrey. A mix of 35 toys, from $19.99 to $49.99, will be for sale at various Kroger-owned stores, including Ralphs, Smith’s and Fred Meyer, as well as the Kroger namesake chain.