Jeff Robinov’s venture suffered birth pangs, from which it hasn’t fully recovered. It was set up in 2014 with a Sony releasing deal and majority ownership by China’s Fosun, but only after Huayi Brothers bailed out. After the overly ambitious “Billy Lynn’s Long Halftime Walk” in 2016 left the company to do some soul-searching, movies are now coming through the pipeline. “Alpha,” released earlier this month, will be lucky to gross $50 million in the U.S., despite a hefty marketing campaign. September release “White Boy Rick,” starring Matthew Mcconaughey and Jennifer Jason Leigh, may fare better. The company’s distribution deal with Sony is not expected to be renewed when it ends this year.
OUTLOOK: Fingers crossed.