CANNABIS THRIVES ON CABLE TELE­VI­SION

Vice­land, in par­tic­u­lar, has de­vel­oped a rep­u­ta­tion as the doob tube des­ti­na­tion

Variety - - Legalization And Entertainment - By STEVE BLOOM

Cannabis con­tent is thriv­ing on cable TV and nowhere more so than on Vice­land. Among the net­work’s mar­i­juana-friendly of­fer­ings are shows in­clud­ing “Weed­i­quette,” “Bong Ap­pétit” and “F*ck, That De­li­cious.”

Lau­ren Cy­na­mon and Christo­pher Grosso are the ex­ec­u­tive pro­duc­ers re­spon­si­ble for the lat­ter two shows.

“A big part of [our] mis­sion is to des­tig­ma­tize weed by telling com­pelling univer­sal sto­ries so that it’s easy to break down the bar­ri­ers with peo­ple and politi­cians who see the plant as a hard or gate­way drug,” Cy­na­mon tells Va­ri­ety. “At Vice­land, we treat cannabis with full re­spect and ex­plore the many di­men­sions it has, rather than the stereo­typ­i­cal por­tray­als of­ten found in scripted and non-scripted con­tent alike.”

Adds Grosso: “Work­ing with cannabis and its cul­ture is much like work­ing with any other sub­cul­ture that we doc­u­ment at Vice­land. There’s an es­tab­lished lan­guage, a hi­er­ar­chy of peo­ple within it. I think we’ve found suc­cess by work­ing and align­ing our­selves with peo­ple who are truly at the fore­front of the move­ment and with those who are mak­ing the most ex­cit­ing and in­no­va­tive prod­ucts.”

On Aug. 20, Vice­land an­nounced that “Bong Ap­pétit” would re­turn for a third sea­son with a new com­pet­i­tive for­mat and Cy­press Hill front­man B-real as the show’s new host.

Cy­na­mon de­scribes the se­ries as able “to ex­plore cannabis on an­other level.” Even in her own ex­pe­ri­ence, she mar­veled over “re­ally un­der­stand­ing the plant’s full po­ten­tial in terms of culi­nary and medic­i­nal uses. It ex­panded my vo­cab­u­lary im­mensely and I be­lieve the au­di­ence’s as well.”

Growth In­dus­try “Weed­i­quette” is among Vice­land shows that seek to des­tig­ma­tize mar­i­juana by telling univer­sal sto­ries, say its pro­duc­ers.

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