CANNABIS THRIVES ON CABLE TELEVISION
Viceland, in particular, has developed a reputation as the doob tube destination
Cannabis content is thriving on cable TV and nowhere more so than on Viceland. Among the network’s marijuana-friendly offerings are shows including “Weediquette,” “Bong Appétit” and “F*ck, That Delicious.”
Lauren Cynamon and Christopher Grosso are the executive producers responsible for the latter two shows.
“A big part of [our] mission is to destigmatize weed by telling compelling universal stories so that it’s easy to break down the barriers with people and politicians who see the plant as a hard or gateway drug,” Cynamon tells Variety. “At Viceland, we treat cannabis with full respect and explore the many dimensions it has, rather than the stereotypical portrayals often found in scripted and non-scripted content alike.”
Adds Grosso: “Working with cannabis and its culture is much like working with any other subculture that we document at Viceland. There’s an established language, a hierarchy of people within it. I think we’ve found success by working and aligning ourselves with people who are truly at the forefront of the movement and with those who are making the most exciting and innovative products.”
On Aug. 20, Viceland announced that “Bong Appétit” would return for a third season with a new competitive format and Cypress Hill frontman B-real as the show’s new host.
Cynamon describes the series as able “to explore cannabis on another level.” Even in her own experience, she marveled over “really understanding the plant’s full potential in terms of culinary and medicinal uses. It expanded my vocabulary immensely and I believe the audience’s as well.”
Growth Industry “Weediquette” is among Viceland shows that seek to destigmatize marijuana by telling universal stories, say its producers.