SPIR­ITS

Vegas Magazine - - Contents - By Elaine and Scott Har­ris

Mu­sic icons Sammy Ha­gar and Adam Levine’s new col­lab­o­ra­tion is based on agave— not rock ’n’ roll.

It may be the only one of its kind, but Adam Levine and Sammy Ha­gar’s Santo mezquila, the love child of mez­cal and tequila, is hav­ing a mo­ment. It’s like a rock ’n’ roll dream come true: Two worl­drenowned mu­si­cal icons, Adam Levine and Sammy Ha­gar, have drinks in Cabo, mix a lit­tle mez­cal and tequila, and emerge with their own spirit, Santo. Quickly be­com­ing a fix­ture on Las Ve­gas cock­tail lists, the unique blend of 100 per­cent Blue We­ber agave and 100 per­cent Es­padin agave that give this spirit its earthy mel­low aro­mas and in­tri­cate herbal com­plex­ity is lay­ered with flo­ral and fruit notes and light smoke. Levine let us in on his friend­ship with Ha­gar and on in­vent­ing the world’s first “mezquila.”

How would you de­scribe Santo?

It’s a unique com­bi­na­tion of tequila and mez­cal be­cause it’s never been done be­fore; but the re­sult is a fa­mil­iar, com­fort­able taste. It’s not too smoky and it doesn’t have a strong tequila af­ter-bite. You must have been be­sieged by other of­fers to cre­ate a bev­er­age brand. What turned you to­ward tequila and mez­cal—and work­ing with Sammy Ha­gar? I’ve al­ways been in­ter­ested in branch­ing into the spir­its world, but it was never the right op­por­tu­nity. We didn’t set out to cre­ate an en­tirely new spir­its brand, or a spir­its brand at all. It hap­pened re­ally or­gan­i­cally: We were hav­ing some mez­cal and tequila in Mex­ico, mixed the drinks and dis­cov­ered a hit.

Did you see this col­lab­o­ra­tion like a mu­si­cal part­ner­ship?

Not at first, as we weren’t set­ting out to do that. But we dis­cussed it more and more and re­al­ized the ac­tual po­ten­tial of the prod­uct com­ing to­gether. Ob­vi­ously, the el­e­ment of the two of us com­ing to­gether as friends and part­ners was too unique and sim­i­lar to the idea of mix­ing mez­cal and tequila. Sammy has nu­mer­ous sto­ries in his au­to­bi­og­ra­phy Red about be­ing at the right place at the right time to cre­ate busi­nesses. Do you be­lieve Santo will be yet another block­buster out­let of your com­bined creativ­ity? I hope so, yes. We’re still in the early stages of the prod­uct’s re­lease but it’s been very promis­ing so far and we are happy with the ter­ri­to­ries we’re adding so quickly. We’re al­ways work­ing on [a] new cre­ative way to get the brand out there.

Have you cre­ated any sig­na­ture cock­tails with Santo, or are there any foods it goes best with?

I don’t have a sig­na­ture cock­tail with Santo, but that’s be­cause I think that it should be drunk straight up, over ice.

“We were hav­ing some mez­cal and tequila in Mex­ico, mixed the drinks and dis­cov­ered a hit.” – ADAM LEVINE

Clock­wise from top left: Sammy Ha­gar and Adam Levine have a mo­ment sim­i­lar to when peanut but­ter met choco­late; the Saint cock­tail at Sake Rok,sakeroklv.com; you could drink like a rock star with this bot­tle.

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