Kids d In­cor­po­rate

Aloha wear for the smaller set? Of course!

Waikiki Magazine - - ISHOP - By Natalie Tarce

Yne of the most vis­i­ble sym­bols of Hawai‘i’s aloha spirit can be seen in Hawai­ian fash­ion known as aloha wear.

Its roots can be traced back to 1820 when New Eng­land mis­sion­ar­ies ar­rived in Hawai‘i. Mis­sion­ary women adapted the lat­est fash­ion in or­der to ac­com­mo­date the large size of ali’i (roy­alty) women. The de­sign was then al­tered into a more com­fort­able fit, and the holoku— a loose, floor-length, long sleeved for­mal dress—was born. The mu’umu’u was ini­tially a chemise worn un­der the holoku and it wasn’t un­til the 1940s with the in­tro­duc­tion of Hawai­ian prints that it was con­sid­ered fit to be worn in pub­lic.

The aloha shirt that we know to­day did not come about un­til the mid-1930s. Shirt­maker Musa-Shiya first used the term in a 1935 ad­ver­tise­ment. How­ever, it was tai­lor Ellery Chun who trade­marked “aloha shirt” in 1936 as tourism in Hawai‘i grew. Af­ter World War II, bolder pat­terns with trop­i­cal im­ages emerged. Rayon shirts called “silkies” be­came pop­u­lar from 1945 to 1955. By the late 1970s, de­signs in­spired by the Hawai­ian cul­ture came about. Even­tu­ally, sub­dued look­ing “re­verse print” aloha shirts were in­tro­duced and are now worn daily in the work­place.

To­day, the shift to­ward is­land-style re­sort wear gives aloha fash­ion a more cos­mopoli­tan feel. Some aloha shirts may not nec­es­sar­ily fea­ture Hawai­ian prints but have var­i­ous im­ages ar­ranged in a sim­i­lar pat­tern as a tra­di­tional aloha shirt.

Visit any cloth­ing store in Waikiki and you will find not just tra­di­tional aloha at­tire but also a va­ri­ety of Hawai­ian print dresses, shorts and more in­spired by the rich his­tory of a multi-cul­tural so­ci­ety that has made aloha wear a life­style.

And that life­style isn’t merely for adults. More and more stores around the area now have aloha wear-in­flu­enced ap­parel made for tots and tikes as well. Whether smocked dresses with flo­ral pat­terns for girls, or aloha shirts with col­or­ful prints for boys, your keiki (child) will fit right in with the lo­cal kid­dies when dressed in th­ese fun frocks. Wear ‘em with a pair of san­dals or slip­pers and your lit­tle ones will be ready for some fun in the is­land sun. Check out bou­tiques such as Aloha Aina, Avanti, 88Tees or An­gelo for some “small kine” cloth­ing. Bet­ter still, you’re child will also get to wear a piece of par­adise when you all re­turn home—at least un­til that next growth spurt! An­gelo Sher­a­ton Waikiki 2255 Kalakaua Ave. [D:7 Waikiki Map] (808) 931-8906 Avanti 2164 Kalakaua Ave. [C:6 Waikiki Map] (808) 924-3232 88Tees 2168 Kalakaua Ave. [C:7 Waikiki Map] (808) 922-8832 Aloha ‘Aina Bou­tique Royal Hawai­ian Cen­ter 2301 Kalakaua Ave. [C:8 Waikiki Map] (808) 924-4333


In­dah spaghetti strap tieshoul­der tiered ruf­fle flo­ral print dress $78 from Aloha ‘Aina Bou­tique

Marie-Chan­tal pleat sleeve dress in navy flower $132 from DFS Gal­le­ria

Waikiki Avanti boy’s ‘Aloha Hawaii’ shirt $25 88 Tees boy’s ‘Hawaii Fa­vorite’ aloha shirt in blue $39 Ka­hala ‘Dukes Par’ boy’s shirt in wasabi $38, from An­gelo In­dah spaghetti strap tie-shoul­der tiered ruf­fle dress in Ibex print $78, from Aloha

‘Aina Bou­tique Ooh La La Mama pink hula girl print bub­ble dress $49.95, from


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