IWC

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Based in Schaffhausen, this com­pany ranks among the most avidly cov­eted watch brands. The se­cret of its suc­cess is an ef­fec­tive mix of iconic mod­els, tech­ni­cal com­pe­tence and at­trac­tive, read­ily rec­og­niz­able de­sign. Founded by Amer­i­can en­gi­neer Floren­tine Ariosto Jones in 1868, IWC cur­rently man­u­fac­tures an es­ti­mated 120,000 watches per year. The la­bel gained its life­style im­age, which as­sures its con­tem­po­rary suc­cess, un­der the aegis of Ge­orges Kern, who di­rected the brand from 2002 un­til April 2017. The brand’s pric­ing re­flects its self-con­fi­dence, but IWC has re­cently be­gun striv­ing to achieve a bet­ter price per­for­mance ra­tio.

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