STARTING A REVOLUTION
In 2005, Hublot revolutionized the watch world with the introduction of the Big Bang. Its complex case construction and the unusual combination of materials are keys to its enormous success.
| In 2005, Hublot revolutionized the watch world with the introduction of the Big Bang. Its complex case construction and the unusual combination of materials are keys to its enormous success.
—The Big Bang was much more than a successful new beginning for Hublot – it changed the watch industry and started a revolution. Not many such examples can be found in the watch world. Most watch designs are based on the past. Manufacturers are proud of their long and wellestablished traditions and continue producing their historical designs. Value is defined by the traditional art of watchmaking: How meticulous is the execution of the decorative finishes? What complications and classical functions are included?
Instead, the Big Bang embodies a new type of luxury where design is the prominent feature: no longer looking back to the past but striving toward the future. e Big Bang defines luxury beyond traditionally decorated components, relying on complex, innovative designs, the use of high-tech materials and unusual combinations. You see it all at first glance. at’s how the Big Bang came to be, and still is, so successful.
e element of surprise is key. Materials are combined in a single watch that would never be paired under normal circumstances – carbon and gold, ceramic and steel, even denim and diamonds. Hublot employs unusual materials that have never before been used for watches. And Hublot has developed its own substances, too. e brand created a new alloy known as Magic Gold, an 18-karat gold mixed with ceramic to give the sensitive metal new properties. is modern substance – the hardest gold in the world – resists scratches from all other substances except diamond.
For the Big Bang models created for the design brand Italia Independent, Hublot used the modern material known as Texalium. It’s a composite made of fiberglass and aluminum that has an intriguing structure and optical depth, with a hi-tech aspect. It is often combined with bright colors like blue or green, and even has a camouflage pattern. It’s how Hublot incorporates current fashion trends into its watches, something that other watch brands rarely do.
Hublot also started its own trend with its All Black models that combine a black case and black dial with black hands and markers. Here design is emphasized over legibility, even when it is possible to recognize the shiny black hands above the matte black dial. And Hublot’s ladies’ models stand out with intricately embroidered skull designs on their dials and straps.
To bring these surprising material combinations to life, the case must have a design that’s different from the conventional, three-part case. Many more parts are necessary. e Big Bang’s case is comprised of approximately 50 components.
Big Bang Unico GMT Carbon (2017, $23,100) Big Bang Unico Blue Sapphire (2017, $85,000) Left to right: Big Bang Meca-10 Magic Gold (2017, $34,600)