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Based in Bi­enne, Switzer­land, this brand is as­so­ci­ated with many fa­mous wear­ers, e.g., Apollo astro­nauts, James Bond, and Ge­orge Clooney. More im­por­tantly, and un­like any other brand, Omega has achieved the twofold feat of pre­serv­ing af­ford­able pric­ing while of­fer­ing tech­ni­cally sen­si­ble in­no­va­tions through­out al­most its en­tire col­lec­tion. For ex­am­ple, co-ax­ial es­cape­ments and sil­i­con hair­springs im­prove the ac­cu­racy of the rate and new ma­te­ri­als pro­vide out­stand­ing pro­tec­tion against mag­netism with­out hid­ing the move­ment inside an opaque iron in­ner case.

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