What Time Is It?

WatchTime - - Publisher’s Letter -

— For years, I have been lis­ten­ing to naysay­ers talk about how cur­rent and fu­ture gen­er­a­tions no longer need to wear a watch since they have their phones to tell time. is is one of my fa­vorite and least fa­vorite con­ver­sa­tions be­cause the naysay­ers are ba­si­cally say­ing that I will be out of a job; so there’s that. But it also opens up a con­ver­sa­tion about why we wear watches in the first place and what is nec­es­sary in the first place. Yes, it is nec­es­sary that we wear clothes to work, school and in pub­lic each day. Women and men choose to ac­ces­sorize with var­i­ous ties, rings, ear­rings and shoes to pro­ject their per­son­al­ity and look stylish. It is not nec­es­sary to wear a watch but it is a per­sonal choice.

His­tor­i­cally, there have al­ways been al­ter­nate meth­ods of telling time. Watches have usu­ally been the choice of many but there have also been pocket-watches, wall clocks and night­stand alarm clocks. To­day, you can find the time on your mi­crowave, your ca­ble box, your com­puter and on the dash­board of your car. It is re­ally not hard to find the time. When these tech­nolo­gies came to fruition, they did not erad­i­cate the wrist­watch, which is why I get heated when peo­ple say that smart­phones will do ex­actly that.

For some, a watch is sim­ply a way to tell time and to stay on time through­out the day. But for a lot of us, watches are much more per­sonal and emo­tional.

As many of you might agree, some peo­ple just re­ally en­joy wear­ing their watches and they be­come sort of a sec­ond skin. I don’t even feel mine on my wrist any­more. Watches cer­tainly tell the time, but they also tell a story and pre­serve a me­mory. My fa­vorite and most-worn watch is one I bought for my­self when I cel­e­brated a ca­reer mile­stone. My fel­low in­dus­try folks and watch col­lec­tors have bought time­pieces to cel­e­brate spe­cial mo­ments in their lives. Whether it’s a pro­mo­tion, a big birth­day, grad­u­a­tion, wed­ding, baby or maybe for no big rea­son at all. I re­cently made one of those pur­chases my­self, oops. My point is that for a lot of us, a watch goes be­yond sim­ply know­ing the time.

Our son is just three years old and has a new fas­ci­na­tion with my watch. He loves to wear it around the house and I al­low this be­cause I find him adorable, but I hover like a hawk to make sure it doesn’t end up on ce­ramic tile or in the garbage! I hope that he doesn’t grow up re­ly­ing on a phone to tell time and I plan to en­cour­age him to wear a watch long be­fore I pass down my watches to him. Per­haps he will get a lit­tle some­thing from the Zurich air­port this month af­ter Basel­world. Af­ter all, you are never too young or too old to start wear­ing a watch.

My very best,

— Sara Or­lando Pub­lisher —

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