GET A LIGHT, GIVE A LIGHT

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Al­though Cit­i­zen’s foray into light-pow­ered move­ments with Eco-drive is well doc­u­mented for its eco-friend­li­ness, the brand has other phil­an­thropic ven­tures as well. Af­ter last fall’s dev­as­tat­ing hur­ri­cane sea­son, Cit­i­zen teamed up with the non-profit Good360 to de­liver so­lar-pow­ered lights to com­mu­ni­ties in South Florida, Puerto Rico and the U.S. Vir­gin Is­lands that re­mained with­out power for months af­ter Hur­ri­cane Irma and Maria wreaked havoc on their in­fra­struc­ture. With each pur­chase made at the Cit­i­zen flag­ship store in Times Square or on­line, Cit­i­zen do­nated a light to the com­mu­ni­ties that needed it the most.

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