The most difficult thing about a diet is being honest about exercise and eating right. And even when you are being honest, translating the results of diet and exercise can be little more than a guess.
Weight Watchers has teamed up with Philips technology to give its members a hightech means to accurately track activity and diet with a nifty new device called ActiveLink. ActiveLink™, is the first and only activity monitor and web experience that translates movements to activity into a point monitoring system Weight Watchers calls PointsPlus ® . ActiveLink is available exclusively to Weight Watchers members and Weight Watchers Online Subscribers. “Most of us tend to underestimate the amount of food we eat, and overestimate how much activity we get. We rarely exercise enough to burn off that cheeseburger or dessert like we planned,” said Stacy Gordon, Senior Vice President, Products, Licensing & Publishing, Weight Watchers North America. “ActiveLink takes the guess work out of it by more accurately estimating our activity level, and motivates us to set that bar even higher by getting more active.” While activity has always been a key component of the Weight Watchers approach, ActiveLink provides members with eTools and Online subscribers a more accurate account of their current activity levels, which in turn motivates the user to make increased activity a healthy habit they develop for a lifetime. Powered by Philips technology, ActiveLink allows users to set personalized goals, seamlessly track their activity routines – from walking the dog to hitting the gym – to help them reach their goal of becoming more active over time. It aligns with Weight Watchers integrated approach to successful weight loss, which combines smarter eating, healthy habits, activity and a supportive environment. “I wore my ActiveLink monitor during a recent performance and couldn’t believe how many activity PointsPlus values I earned just by dancing and singing! ActiveLink has made me look at activity in a whole new way,” said Weight Watchers Ambassador Jennifer Hudson of Chicago. “I always track what I eat, but now seeing the results of also tracking my activity each day is challenging me to set higher goals. Plus, it’s helping me earn activity
PointsPlus values, which for me means more chocolate!”
The ActiveLink monitor is a three-way accelerometer that tracks body motion and provides a measure of acceleration. When combined with one’s age, gender, height, and weight, it calculates how many activity PointsPlus ® values a person earns while wearing it. ActiveLink subscribers can then plug the ActiveLink monitor into their computer to upload the information onto their dashboard and receive customized challenges that will gradually increase over time plus activity tips to keep them moving and motivated. “At Philips, our goal is to improve people’s lives through meaningful innovation,” said Gopi Koteeswaran, General Manager at Philips. “Working together on ActiveLink, Weight Watchers and Philips are delivering an innovative behavioral change experience that seamlessly integrates activity into the Weight Watchers approach. By translating movement into activity PointsPlus values – a language that Weight Watchers members speak and a lifestyle they live every day – we’re helping people to take control of a healthy lifestyle in a fun and engaging way.” The ActiveLink monitor is available exclusively to Weight Watchers members with eTools and Weight Watchers Online subscribers, and can be purchased at participating Weight Watchers locations or via the eCommerce store at www.weightwatchers.com, and requires an additional monthly ActiveLink subscription. To learn more about ActiveLink, go to www.weightwatchers.com/getactivelink. -This information provided courtesy of Weight Watchers