where now

With state-of-the-art cam­puses in four cor­ners of the globe, Sa­van­nah Col­lege of Art and De­sign’s At­lanta home is a sight to see.

Where Atlanta - - CONTENTS - BY JEN­NIFER COLOSIMO

With more de­gree pro­grams and spe­cial­iza­tions than any other art and de­sign univer­sity, Sa­van­nah Col­lege of Art and De­sign (SCAD) is uniquely qual­i­fied to pre­pare tal­ented stu­dents for cre­ative, pro­fes­sional ca­reers. Not only can stu­dents choose from more than 40 ma­jors and 75 mi­nors across its lo­ca­tions in Sa­van­nah and At­lanta, Hong Kong, China and La­coste, France or on­line through SCAD eLearn­ing, but the fac­ulty is also ripe with re­sources that har­bor ta­lent in the class­room and as stu­dents en­ter the pro­fes­sional world. Just ask the 37,000 alumni world­wide—or take a tour to see the di­verse range of imag­i­na­tion and in­no­va­tion for your­self.

“SCAD demon­strates ex­cep­tional ed­u­ca­tion and un­par­al­leled ca­reer prepa­ra­tion,” said Ram­say Horn, public re­la­tions man­ager for SCAD. “Each stu­dent is nur­tured and mo­ti­vated by a fac­ulty of nearly 700 pro­fes­sors with ex­tra­or­di­nary aca­demic cre­den­tials and valu­able pro­fes­sional ex­pe­ri­ence.”

That ac­counts for 99 per­cent of grad­u­ates last year find­ing em­ploy­ment, or pur­su­ing fur­ther ed­u­ca­tion (or both) within a year of grad­u­a­tion, and 26 SCAD aca­demic de­part­ments achiev­ing 100 per­cent em­ploy­ment. That’s largely in part to some­thing called The Hero’s Jour­ney of SCAD, a 12-stage se­ries of ca­reer prepa­ra­tion de­signed to launch stu­dents into their cho­sen pro­fes­sions via an em­pha­sis on real-world, ex­pe­ri­en­tial learn­ing and an ad­viser as­signed to ev­ery stu­dent for life.

“I chose SCAD be­cause it of­fered me a cus­tom­iz­a­ble arts ed­u­ca­tion,” said Lind­say Gra­ham (B.F.A., film and tele­vi­sion, 2008), a writer/pro­ducer for Turner Clas­sic Movies and FilmStruck. “I wasn’t lim­ited to a sin­gu­lar dis­ci­pline as a stu­dent. The en­vi­ron­ment fos­tered ex­per­i­men­ta­tion and ex­plo­ration. The stu­dio space and equip­ment pro­vided me the tools to cre­ate a pro­fes­sional port­fo­lio.”

That port­fo­lio helped make at least one of her dreams come true, when she wrote and pro­duced a video for Martin Scors­ese that pre­miered at Hol­ly­wood’s his­toric Grau­man’s Chinese The­ater. The video was in­tro­duced by Leonardo DiCaprio to an au­di­ence of film lovers and sev­eral of her he­roes.

To help make more dreams come true, SCAD con­tin­ues to ex­pand the def­i­ni­tion of a cre­ative ca­reer with the ad­di­tion of three new ma­jors this fall: B.F.A. de­grees in im­mer­sive re­al­ity, so­cial strat­egy and mar­ket­ing and the busi­ness of beauty and fra­grance.

“Our re­search-based ap­proach to cur­ricu­lum devel­op­ment has led us to some un­prece­dented cur­ric­ula. When we cre­ate a de­gree pro­gram, we lis­ten care­fully to two au­di­ences: our stu­dents and the pro­fes­sions they’re en­ter­ing,” said Paula Wal­lace, pres­i­dent and founder of SCAD. Wal­lace grew up in At­lanta and taught in its public schools for many years be­fore know­ing that the city—en­tre­pre­neur­ial, en­ter­pris­ing, in­ter­na­tional, and the list goes on—would wel­come the col­lege’s mis­sion.

“SCAD ex­ists to pre­pare stu­dents for cre­ative ca­reers,” said Wal­lace. “This is our an­i­mat­ing pur­pose, our rai­son d’être, which is why At­lanta makes a per­fect home for SCAD. Our alumni work in the city’s ev­ery sec­tor, from For­tune 500 head­quar­ters to bou­tique game stu­dios, found­ing full-ser­vice cre­ative agen­cies like Me­taleap, de­sign­ing for tvs­de­sign and con­tribut­ing to hit shows like ‘Black Light­ning.’ They work in the city’s ar­chi­tec­ture and in­te­rior de­sign firms, ad agen­cies, even the [Cen­ter for Dis­ease Con­trol].”

In fact, SCAD’s im­pact gen­er­ates more than $122 mil­lion dol­lars an­nu­ally to help shape At­lanta’s char­ac­ter and cul­ture. Fal­cons’ owner Arthur Blank hand­picked SCAD to com­mis­sion, cu­rate and in­stall 200 works at Mercedes-Benz Sta­dium—ar­guably the world’s largest art gallery—in­clud­ing pieces from 19 SCAD grads.

Speak­ing of gal­leries, SCAD Fash Museum of Fash­ion + Film, lo­cated ad­ja­cent to the At­lanta cam­pus, fo­cuses on the fu­ture of fash­ion de­sign by con­nect­ing con­cep­tual to his­tor­i­cal prin­ci­ples, en­gag­ing vis­i­tors with dy­namic ex­hi­bi­tions, cap­ti­vat­ing films and en­rich­ing events.

Through the end of Septem­ber, tour “Pierre Cardin: Pur­suit of the Fu­ture,” a new ma­jor ret­ro­spec­tive ex­hi­bi­tion of the le­gendary fash­ion fu­tur­ist or, un­til Aug. 12th, “‘Dress­ing for Dystopia: ‘The Hand­maid’s Tale’ Cos­tumes by Ane Crabtree” ex­hi­bi­tion, in­clud­ing more than 40 gar­ments from the Emmy and Golden Globe award-win­ning se­ries.

The lat­ter marks the first cos­tume de­sign-fo­cused ex­hi­bi­tion. “It’s the con­sum­mate ex­hi­bi­tion to show how the museum cel­e­brates the in­ter­sec­tion of fash­ion and film so that SCAD stu­dents and vis­i­tors see the cross-dis­ci­plinary na­ture of these cre­ative pro­fes­sions,” Horn said.

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