Where Boston - - EDITOR'S ITINERARY -

Cool spots to shop—from depart­ment stores to gifts, books and toys bou­tiques

The South End’s Michelle Wil­ley bou­tique plays host to lo­cal de­signer Avra My­ers and her life­style brand A Ruby. Chic essentials for women in muted neu­tral tones range from pull-on rid­ing pants to the “boyfriend” jacket. A new per­for­mance line de­buts this month, as does a beach line in April. 8 Union Park, 617.424.6700. am-6 pm. www.her­ 320 Boyl­ston St., 617.482.8707. UGG AUS­TRALIA— Check out UGG Aus­tralia’s sig­na­ture boxy, sheep­skin boots, but also look for the UGG Col­lec­tion of high-fash­ion Ital­ian footwear and hand­bags, com­fort­able life­style knitwear and out­er­wear for both ladies and gents. Open M-Sa 10 am-8 pm, Su 11 am-6 pm.­gaus­ 75 New­bury St., 617.657.0622. durable ap­parel, waxed day packs and more fit for men, women and chil­dren. Spe­cial ser­vices in­clude: wax­ing, pant hem­ming. Open M-Sa 11 am-7 pm, Su noon-6 pm. www.fjall­ 304 New­bury St., 857.225.5683. NEW BAL­ANCE EX­PE­RI­ENCE STORE— Check out this lo­cal sneaker com­pany’s 106-year his­tory via en­gag­ing dig­i­tal dis­plays, a live feed that show­cases its do­mes­tic man­u­fac­tur­ing op­er­a­tions, and his­tor­i­cal ar­ti­facts. The store of­fers an “In­no­va­tion Area” that fea­tures new prod­ucts and a colorful “Life­style Area” that show­cases fash­ion-for­ward and her­itage items. Open M-F 9 am-9 pm, Sa 10 am-8 pm, Su 10 am-7 pm.­bal­ 583 Boyl­ston St., 617.266.1583. NIKE BOS­TON— This cor­ner­stone of the sneaker world sits on the cor­ner of New­bury and Ex­eter streets. Look your best on and off the field, court or track with the new­est in pre­mium Nike run­ning, train­ing, bas­ket­ball, foot­ball, soc­cer and sports­wear prod­uct, with footwear, ap­parel and equip­ment for men, women and chil­dren. Ser­vices in­clude run anal­y­sis, styling, bra-fit­ting and more. Open M-Sa 10 am-8 pm, Su 11 am-7 pm.­ton. 200 New­bury St., 617.267.3400.

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