When “athleisure” jumped onto the fashion scene a few years ago, style savvy women said, “yes please.” This trend took active wear out of the gym locker and into every day occasions and is now estimated to be worth nearly $44 billion in the U.S. alone, according to consumer market research firm NPD Group.
One such local designer is Avra Myers and her line A Ruby. Alongside her signature pull-on riding pant, crisp white shirt, and moto tank in vegan leather, she launched AV-RA Performance last year. AV-RA features interlock moss, jersey moss, quilted terry and ponte fabrics with UV protection, sweat wicking and bi-way stretch. Not to mention styles are fashionforward. New for spring is a quilted jersey hoodie vest. Available: A Ruby, Copley Place, 100 Huntington Ave., 617.545.5500