BILLY REID

Where Chicago - - THE GUIDE -

The West Loop con­tin­ues its ex­pan­sion into the re­tail space with Billy Reid’s first Mid­west store. The CFDA award-win­ning de­signer eas­ily melds the high fash­ion of New York with the classic sen­si­bil­ity of his South­ern roots, re­sult­ing in a classic cool col­lec­tion of men- and wom­enswear with tra­di­tional sil­hou­ettes and mod­ern ac­cents. The bou­tique it­self is just as wel­com­ing, with nat­u­ral fo­liage touches and a stunning sky­light. www.bil­lyreid.com. Open M-Sa 11 am-8 pm; Su noon-6 pm. 845 W. Randolph St., 312.614.1503. El: Pink, Green to Mor­gan

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