Where First Coast - - CONTENTS -

Your guide to great, lo­cal shop­ping, from Jack­sonville’s St. Johns Av­enue and San Marco Square to King Street in St. Au­gus­tine and Cen­tre Street in Amelia Is­land.

Pic­turesque St. Johns Av­enue in Jack­sonville’s Avon­dale neigh­bor­hood is per­fect for spend­ing a day, whether do­ing some se­ri­ous buy­ing or just ca­sual win­dow shop­ping. The quaint, 1920s store­fronts were de­signed to blend in with the bun­ga­lows in the sur­round­ing his­toric district. In­side, vis­i­tors will find ev­ery­thing for out­fit­ting their home or their clos­ets, from trendy cloth­ing from J. Ash­ley, fine jew­elry from Underwood’s or stylish home ac­ces­sories from Cow­ford Traders. There’s no need to shop til you drop: Stop at one of the side­walk cafés for a pickme-up.

3567 St. Johns Ave., Jack­sonville. www.shoppe­so­favon­

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