What’s Salt Life?

Where First Coast - - WHERE NOW -

You have un­doubt­edly seen win­dow de­cals and T-shirts that pro­claim, sim­ply, “Salt Life,” and it all started in Jack­sonville. Four bud­dies on a fish­ing trip turned this phrase into a life­style brand in­di­cat­ing a love for all things ocean: surf­ing, beach bum­ming, fish­ing and sail­ing. To­day, there are sev­eral restaurants in the Jack­sonville area bear­ing the Salt Life name and sell­ing plenty of mer­chan­dise for you to show your love, too.

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