MARK LAMPING ON THE JACKSONVILLE JAGUARS
With more than 20 years as an executive in professional sports, Lamping has won both a Super Bowl ring and a World Series Championship ring and was instrumental in the new renovations of Jacksonville’s stadium. Q. What does your team mean for Jacksonville?
The NFL is arguably the greatest sports league in the world. Only 31 cities in the world can enjoy the backdrop of the NFL in all facets of their lives, and the lift it gives all of us is undeniable. Jacksonville is punching above its weight among those 31 cities, and it’s fair to say our national and global profile wouldn’t be a shadow of what it is today had the NFL not selected Jacksonville in 1993.
Q. Tell us about the renovations at EverBank Field.
We may overuse the term “transformational” at times, but there really is no other way to describe it. There are no scoreboards like ours in the world. There is no in-stadium destination like our Clevelander Deck in the world. The State Farm Fan Cave is a pioneering concept that connects directly with today’s NFL fan. We offer creative options on the field and in the stands. We do all this because we want to give fans every reason to attend Jaguars games and then over-deliver.
Q. What do you like about living in Florida?
The traffic is manageable, the quality of life is outstanding for the size of the market, the people are great and the weather is nearly perfect from December through spring.
Q. What do you think of the emerging draft-beer culture?
AnheuserBusch has been central to my life and career, first with sports marketing at A-B and then as president of the St. Louis Cardinals that were owned by A-B. A-B is a major employer and is a significant sponsor of the Jaguars. I am a Budweiser and Bud Light loyalist but can’t help but admire what the craft brewers are doing here in Jax.