MARK LAMP­ING ON THE JACK­SONVILLE JAGUARS

Where First Coast - - FRONT PAGE -

With more than 20 years as an ex­ec­u­tive in pro­fes­sional sports, Lamp­ing has won both a Su­per Bowl ring and a World Se­ries Cham­pi­onship ring and was in­stru­men­tal in the new ren­o­va­tions of Jack­sonville’s sta­dium. Q. What does your team mean for Jack­sonville?

The NFL is ar­guably the great­est sports league in the world. Only 31 ci­ties in the world can en­joy the back­drop of the NFL in all facets of their lives, and the lift it gives all of us is un­de­ni­able. Jack­sonville is punch­ing above its weight among those 31 ci­ties, and it’s fair to say our na­tional and global pro­file wouldn’t be a shadow of what it is to­day had the NFL not se­lected Jack­sonville in 1993.

Q. Tell us about the ren­o­va­tions at EverBank Field.

We may overuse the term “trans­for­ma­tional” at times, but there re­ally is no other way to de­scribe it. There are no score­boards like ours in the world. There is no in-sta­dium des­ti­na­tion like our Cleve­lander Deck in the world. The State Farm Fan Cave is a pi­o­neer­ing con­cept that con­nects di­rectly with to­day’s NFL fan. We of­fer cre­ative op­tions on the field and in the stands. We do all this be­cause we want to give fans ev­ery rea­son to at­tend Jaguars games and then over-de­liver.

Q. What do you like about liv­ing in Florida?

The traf­fic is man­age­able, the qual­ity of life is out­stand­ing for the size of the mar­ket, the peo­ple are great and the weather is nearly per­fect from De­cem­ber through spring.

Q. What do you think of the emerg­ing draft-beer cul­ture?

An­heuserBusch has been cen­tral to my life and ca­reer, first with sports mar­ket­ing at A-B and then as pres­i­dent of the St. Louis Car­di­nals that were owned by A-B. A-B is a ma­jor em­ployer and is a sig­nif­i­cant spon­sor of the Jaguars. I am a Bud­weiser and Bud Light loy­al­ist but can’t help but ad­mire what the craft brew­ers are do­ing here in Jax.

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