Shop the First Coast

From dainty bou­tiques to big out­lets, Jack­sonville, Amelia Is­land and St. Au­gus­tine have plenty of fun places to shop. Each neigh­bor­hood has its own vibe, so this guide will help you get the per­fect pur­chase.

Where First Coast - - WHERE NOW -

JACK­SONVILLE

Lo­cated east of Stock­ton Street and along Park Street in down­town Jack­sonville, the neigh­bor­hood that draws the hip set is Five

Points where the shop­ping re­flects its clien­tele. You’ll find vinyl and mid- cen­tury fur­ni­ture at 5 Point An­tiques, ( 1046 Park St.), cof­fee roasted on the premises at Bold Bean Cof­fee Roast­ers ( 869 Stock­ton St.) and edgy bou­tiques such as Wolf­gang Cloth­ing ( 1038 Park St.). Chic and charm­ing,

His­toric San Marco is a cob­ble­stone square not far from Jack­sonville’s South­bank. San Marco and At­lantic boule­vards are lined with shops sell­ing ev­ery­thing from books, such as San Marco Book­store, ( 1971 San Marco Blvd.) to de­signer cloth­ing at Olive ( 1988 San Marco Ave.) and

Rosie True ( 1949 San Marco Blvd.). One-stop-brand­name shop­ping best de­scribes the ex­pe­ri­ence at St. Johns Town

Cen­ter, an enor­mous out­door mall ( 4663 River City Drive). Be­sides up­scale fa­vorites such as Coach, Brooks Brothers and Tif­fany & Co., look for the new Nord­strom de­but­ing this year.

The Shoppes at Avon

dale on St. Johns Av­enue is lined with 1920s store­fronts filled with fun re­tail inside a hip, res­i­den­tial neigh­bor­hood. Fa­vorites in­clude Crave for the lat­est fash­ions for men and women ( 3635 St. Johns Ave.), Wil­lie’s a spe­cialty chil­dren’s cloth­ing bou­tique ( 3567 St. Johns Ave.) and Syn­ergy Stu­dio for a pi­lates ses­sion. ( 3576 St. Johns Ave.) Splurge on Peter­brooke’s fa­mous choco­late- cov­ered pop­corn for a mid-shop treat. ( 3554 St. Johns Ave.).

AMELIA IS­LAND

Fer­nan­d­ina Beach is a pretty, his­toric town with great bou­tiques lo­cated on and around Cen­tre Street. The shop­ping re­flects a beachy vibe with stores such as Lemon­grass ( 215 Cen­tre St.) of­fer­ing guy’s surf ap­parel and flow­ing sun­dresses. Poke around Sec­ond and Third av­enues for jew­elry and gifts. For trendy out­fits, Colie’s ( 4 N. 2nd St.) is the place. On the south­ern end of the is­land, The Shops of Amelia Is­land Plan­ta­tion at the Omni ( 39 Beach La­goon Road) is a great place to pick up sports­wear and up­scale sou­venirs.

ST. AU­GUS­TINE

Up­town San Marco, the area north of the Castillo San Mar­cos and east of A1A, of­fers more so­phis­ti­cated shop­ping beyond tourist-trod­den Old Town. Amis­tad ( 67 San Marco Ave.) car­ries col­or­ful, fair trade house­wares and at SOS An­tiques, ( 76 San Marco Ave.) you can buy jew­elry made from real ship­wrecked coins plus other an­tique nau­ti­cal trea­sure. Look­ing for bar­gains? St. Au­gus­tine Out­lets ( 2700 Florida High­way 16) has name­brand dis­counts galore.

Mar­ket at the Omni

Cen­tre Street

His­toric San Marco

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