Shop the First Coast
From dainty boutiques to big outlets, Jacksonville, Amelia Island and St. Augustine have plenty of fun places to shop. Each neighborhood has its own vibe, so this guide will help you get the perfect purchase.
Located east of Stockton Street and along Park Street in downtown Jacksonville, the neighborhood that draws the hip set is Five
Points where the shopping reflects its clientele. You’ll find vinyl and mid- century furniture at 5 Point Antiques, ( 1046 Park St.), coffee roasted on the premises at Bold Bean Coffee Roasters ( 869 Stockton St.) and edgy boutiques such as Wolfgang Clothing ( 1038 Park St.). Chic and charming,
Historic San Marco is a cobblestone square not far from Jacksonville’s Southbank. San Marco and Atlantic boulevards are lined with shops selling everything from books, such as San Marco Bookstore, ( 1971 San Marco Blvd.) to designer clothing at Olive ( 1988 San Marco Ave.) and
Rosie True ( 1949 San Marco Blvd.). One-stop-brandname shopping best describes the experience at St. Johns Town
Center, an enormous outdoor mall ( 4663 River City Drive). Besides upscale favorites such as Coach, Brooks Brothers and Tiffany & Co., look for the new Nordstrom debuting this year.
The Shoppes at Avon
dale on St. Johns Avenue is lined with 1920s storefronts filled with fun retail inside a hip, residential neighborhood. Favorites include Crave for the latest fashions for men and women ( 3635 St. Johns Ave.), Willie’s a specialty children’s clothing boutique ( 3567 St. Johns Ave.) and Synergy Studio for a pilates session. ( 3576 St. Johns Ave.) Splurge on Peterbrooke’s famous chocolate- covered popcorn for a mid-shop treat. ( 3554 St. Johns Ave.).
Fernandina Beach is a pretty, historic town with great boutiques located on and around Centre Street. The shopping reflects a beachy vibe with stores such as Lemongrass ( 215 Centre St.) offering guy’s surf apparel and flowing sundresses. Poke around Second and Third avenues for jewelry and gifts. For trendy outfits, Colie’s ( 4 N. 2nd St.) is the place. On the southern end of the island, The Shops of Amelia Island Plantation at the Omni ( 39 Beach Lagoon Road) is a great place to pick up sportswear and upscale souvenirs.
Uptown San Marco, the area north of the Castillo San Marcos and east of A1A, offers more sophisticated shopping beyond tourist-trodden Old Town. Amistad ( 67 San Marco Ave.) carries colorful, fair trade housewares and at SOS Antiques, ( 76 San Marco Ave.) you can buy jewelry made from real shipwrecked coins plus other antique nautical treasure. Looking for bargains? St. Augustine Outlets ( 2700 Florida Highway 16) has namebrand discounts galore.
Market at the Omni
Historic San Marco